Wix data reference

You will learn

Learn what data is synced from Wix to Klaviyo, how to view it, and what properties Wix events contain.

Before you begin

If you have not already, read our article on getting started with Wix for step-by-step instructions on how to integrate your store before continuing with this article.

How to view your data

To check on the data sync from Wix to Klaviyo:

1. In your Klaviyo account, click Integrations in the left-hand navigation.
2. Select Wix under My apps.
3. Select the Data tab at the top.

Here, you’ll see recent data synced from Wix to Klaviyo, and a progress bar while your historical data sync is in progress.

If you are experiencing issues with your sync, select Restart import to restart an in-progress historical sync. After the sync completes, the button is labeled Re-import.

Data synced from Wix

The data synced from Wix to Klaviyo includes:

• Known site visitors tracked as Active on Site events (if you left the onsite JavaScript setting checked)
• Email subscribers (if you chose to add them to a Klaviyo list)
• Customer information from Wix contacts and order events
• Wix contact labels
• Your Wix catalog
• The following events:
  • Abandoned Checkout
  • Placed Order
  • Modified Placed Order
  • Ordered Product
  • Refunded Order
  • Canceled Order
  • Fulfilled Partial Order
  • Fulfilled Order

Customer information details

Customer profile information syncs from Wix contacts with an email address and from order events. The synced properties include:

• First name
• Last name
• Email address
• Phone number
• Address (lines 1 and 2)
• City
• Region
• Zip code
• Country
• Wix Labels

Catalog item details

Catalog items sync from Wix to Klaviyo with the following properties:

• Item name
• Item ID
• Item description
• Item price
• SKU
• URL
• Image URL
• Inventory quantity
• Category
• Published
• Variants

Synced events and their properties

Abandoned Checkout

The top-level properties of the event in Klaviyo include:

• $value
  Total amount in the cart
• Items
  Items included in the order
• Collections
  Collections linked to the items included in the order
• Item Count
  Total number of items included in the order
• Discount Codes
  Names of coupons or discount rules applied to the checkout
• Total Discounts
  Total discount amount

Placed Order

Placed Order is tracked when an order is marked as paid for the first time.

The top-level properties of the event in Klaviyo include:

• $value
  Total amount for the order
• Items
  Items included in the order
• Collections
  Collections linked to the items included in the order
• Item Count
  Total number of items included in the order
• Discount Codes
  Names of coupons or discount rules applied to the order
• Total Discounts
  Total discount amount
• Source Name
  Source of the order (WEB, POS, etc.)

Modified Placed Order

Modified Placed Order is tracked when an order is paid and has been marked as paid more than once in Wix.

The top-level properties of the event in Klaviyo include:

• $value
  Total amount for the order
• Items
  Items included in the order
• Collections
  Collections linked to the items included in the order
• Item Count
  Total number of items included in the order
• Discount Codes
  Names of coupons or discount rules applied to the order
• Total Discounts
  Total discount amount
• Source Name
  Source of the order (WEB, POS, etc.)

Ordered Product

The top-level properties of the event in Klaviyo include:

• $value
  Price of 1 unit of the ordered product
• Name
  Name of the product ordered
• SKU
  Product SKU
• ProductId
  Product identifier
• Quantity
  Number of products represented by the event (always 1). Klaviyo creates a separate event for each unit purchased, up to 100 events per line item.
• Collections
  Collections linked to the product

Refunded Order

Refunded Order is tracked when an order is fully refunded. Partial refunds do not create this event.

The top-level properties of the event in Klaviyo include:

• $value
  Total amount for the order
• Items
  Items included in the order
• Collections
  Collections linked to the items included in the order
• Item Count
  Total number of items included in the order
• Discount Codes
  Names of coupons or discount rules applied to the order
• Total Discounts
  Total discount amount

Canceled Order

The top-level properties of the event in Klaviyo include:

• $value
  Total amount for the order
• Items
  Items included in the order
• Collections
  Collections linked to the items included in the order
• Item Count
  Total number of items included in the order
• Discount Codes
  Names of coupons or discount rules applied to the order
• Total Discounts
  Total discount amount

Fulfilled Order

The top-level property of the event in Klaviyo is:

• Fulfillment Status
  The fulfillment status recorded on this event is always “FULFILLED.” This event is not created for unfulfilled orders. If the order is partially fulfilled, a Fulfilled Partial Order event is created instead.

Fulfilled Partial Order

The top-level property of the event in Klaviyo is:

• Fulfillment Status
  The fulfillment status recorded on this event is always “PARTIALLY_FULFILLED.” This event is not created for unfulfilled orders. If the order is fully fulfilled, a Fulfilled Order event is created instead.

Additional resources