Understanding your dashboard and analytics in Klaviyo Starter in Shopify

You will learn

Learn what each number on your Klaviyo dashboard means and when it updates, so you can trust what you're seeing and know what to expect from a brand-new store.

The metric cards

The cards at the top summarize the last 30 days, with a comparison to the previous 30 days:

• Sales: Revenue from your Shopify Store.
• Open rate: the share of delivered emails that were opened.
• Conversion rate: the share of recipients who placed an order after receiving an email.
• Total KAV: The amount of Klaviyo Attributed Value from the emails delivered. These are orders where your customer interacts with the Klaviyo delivered message.
• Campaign KAV: The amount of Klaviyo Attributed Value from the campaigns sent.These are orders where your customer interacts with the Klaviyo delivered message.
• Flow KAV: The amount of Klaviyo Attributed Value from the Flow messages sent.These are orders where your customer interacts with the Klaviyo delivered message.

The tables

• Sent messages: your email campaigns with status, send time, and per-campaign results.
• Automated messages: your live automations with per-automation results.
• Ways I'm collecting subscribers: your sign-up forms with status, submitted count, and submit rate.

When numbers update

• Report numbers can be up to about 10 minutes old. A campaign you just sent won't move the cards immediately.
• A newly created form, automation, or campaign occasionally takes up to a minute to appear in its table. Refresh the page if you don't see it.

What a brand-new store sees

Until your store records its first order and your form collects its first subscribers, cards and tables show zeros or empty states rather than errors. This is expected: your dashboard fills in as real activity happens.

Additional resources

• How to create and send an email campaign: add to your Sent messages table.
• Troubleshooting Klaviyo in Shopify: when a number looks wrong.