Understanding your dashboard and analytics in Klaviyo Starter in Shopify

You will learn

Learn what each number on your Klaviyo dashboard means and when it updates, so you can trust what you're seeing and know what to expect from a brand-new store.

The metric cards

The cards at the top summarize the selected reporting period. The default is Last 30 days. Use the dropdown above the cards to select Last 7 days, Last 30 days, Last 90 days, or Last 12 months. Your selection also changes the results shown in the tables.

Sales and Attributed revenue show percentage changes compared with the preceding period of the same length. A comparison is not shown when the earlier value is 0 or comparison data is unavailable.

• Sales: Gross sales from your Shopify store for the selected period.
• Open rate: the share of delivered email campaign messages that were opened.
• Conversion rate: the share of email campaign recipients whose orders are attributed to the campaign.
• Attributed revenue: Revenue attributed to your email campaigns and automated email flows after customers interact with those messages. This is the total of Campaign revenue and Flows revenue.
• Campaign revenue: Revenue attributed to your email campaigns after customers interact with those messages.
• Flows revenue: Revenue attributed to your automated email flows after customers interact with those messages.

The tables

• Messages: your email campaigns, including drafts and scheduled campaigns, with status, send date, open rate, click rate, and placed order rate.
• Automated messages: your automations, including drafts, with status, conversions, and conversion rate.
• Ways I'm collecting subscribers: your sign-up forms with status, submitted count, and submit rate.

When a table has more results, use Next and Previous below it to move between pages.

When numbers update

• Campaign, automation, and form results may stay unchanged for about 10 minutes, even after you refresh the page. A campaign you just sent won't move the cards immediately.
• If a newly created form, automation, or campaign doesn't appear in its table, refresh the page. If it's still missing, check that it was saved successfully.

What a brand-new store sees

A brand-new store can show zeros, dashes, or empty tables while activity builds. A dash means there is no result available for that value, for example when there are no campaign recipients or order data is not available yet. Forms, automations, and campaigns can appear in their tables before they have results.

Unavailable on a card or an error message in a table means the data could not be loaded. Try refreshing the page. If the error persists, see the troubleshooting guide below.

Additional resources

• How to create and send an email campaign: add to your Messages table.
• Troubleshooting Klaviyo in Shopify: when a number looks wrong.