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Learn how to migrate your Amped.io (now under Mailchimp) forms to Klaviyo. Beginning August 15, 2025, Amped.io will no longer support third-party integrations like Klaviyo. This guide acts as a reference to help you to identify and document key elements of your existing forms so you can easily rebuild them in Klaviyo. 

Before you begin 

Before you begin 

Since you’ll have to recreate your forms in Klaviyo, we recommend that you take screenshots or otherwise document your Amped.io forms and styles for reference. Repeat this process for each Mailchimp form you intend to migrate to Klaviyo, and for each step that a form may have. 

Form elements 

Form elements 

To accurately recreate your forms in Klaviyo, thoroughly document the appearance and settings of your existing forms. Generally, be sure to document or screenshot the following key elements, along with their style settings.

Input fields 

Input fields 

Document or screenshot every field on the form, including the standard email field. This can also include fields like phone number, date of birth, and any other information you are collecting from customers.

Make sure to screenshot: 

  • Field labels
    The visible label for each field (e.g., "First Name," "Favorite Color," "Birthday").
  • Field types
    Note the type of each field (e.g., text, number, date, radio buttons, checkboxes, dropdown).
  • Merge tags
    The Mailchimp audience fields associated with each field. This is how you'll identify the custom properties to create in Klaviyo.
  • Placeholder text
    Any example or instructional text that appears inside an input field before a user types in it.

In Mailchimp, you can access this information by clicking directly on a field in the form editor. A panel will open on the right side that has the input field’s settings. 

Here, you can find information on the data associated with the field, as well as all the styles applied. Screenshot or otherwise document these settings so you can reference them when rebuilding forms in Klaviyo. 

field settings.jpg

Form copy

Form copy

You should also create a record of all the copy (i.e., the text and messaging) on your form. Make sure to document: 

  • Form heading 
    The main heading of the form (e.g., "Join Our Newsletter," "Get 10% Off").
  • Body text
    Any descriptive text that explains the value of subscribing, what they'll receive, or any instructions.
  • Button text
    The text on any buttons (e.g., "Subscribe," "Claim Your Offer," "Sign Me Up").
  • Confirmation message 
    The message shown to a user after they submit the form.
  • Disclosure language
    Any disclosure language on your form letting customers know the details of what they are subscribing for and how your brand will use their information.

In Mailchimp, you can view the settings for a piece of text by clicking on it in the form editor. A panel will open on the right side where you can find all the styles applied. Screenshot or otherwise document these settings so you can reference them when rebuilding forms in Klaviyo. 

text settings.jpg

Buttons

Buttons

Buttons are another key element of your form. You may have a few buttons if your form has multiple steps so make sure to record the settings for all them. Make sure to document: 

  • Design and style
    Your buttons’ colors (e.g., text colors, background colors, etc.), padding, and fonts.
  • Labels 
    The text on your buttons (e.g., "Submit," "Sign Up," "Claim Your Discount," "Next").
  • Button behavior 
    The behavior of your buttons when customers click on it (e.g., go to the next step, submit, redirect, etc.)
  • Data collection 
    If you have any buttons that collect information from customers (e.g., radio buttons), document the audience tags they relate to in Mailchimp so you can recreate them as custom properties in Klaviyo.
  • Disabled state
    What does the button look like when it is disabled (e.g., before all required fields are filled out)? This includes a change in color and cursor style.

In Mailchimp, you can view the settings for a button by clicking on it in the form editor. A panel will open on the right side that has the button’s settings. Here you can find information on the button behavior, as well as all the styles applied. Screenshot or otherwise document these settings so you can reference them when rebuilding forms in Klaviyo. 

button settings.jpg

Teasers

Teasers

If you have a form teaser enabled in Mailchimp, document the content and appearance so you can rebuild it in Klaviyo. Take screenshots of or otherwise document: 

  • Teaser content 
    Any copy or images on the teaser and call to action.
  • Teaser design and styling
    Take note of design and styling details like where the teaser appears on the screen, its shape and size, colors, and fonts.
  • Teaser display and behavior
    Document the display and behavior settings for the teaser like the trigger, frequency, and visibility settings.

In the Mailchimp form builder, teasers are called Second-chance elements. To view your teaser’s settings: 

  1. In the Steps panel, click Follow-up.
  2. Click 2nd Chance Container.
  3. View and document the teaser settings in the right-hand panel.
teaser.jpg
Behavior and functionality

Behavior and functionality

Once you've recorded the visual elements of your Mailchimp form, the next step is to capture its behavior and functionality. Make sure to document the following settings on your Mailchimp forms:

  • Display timing
    Document how and when the form appears (e.g., on page load, after a delay, on exit-intent, on scroll percentage).
  • Display frequency
    Note how often the form is shown to a user (e.g., show once per session, show every time).
  • Special interactivity callouts
    Include any specific interactions or triggers (e.g., something happens when another thing happens).
  • Targeting rules
    • URLs
      What pages should the form appear on and which should it be excluded from?
    • Devices
      What devices should the form be shown on (i.e., mobile, desktop, or both)?
    • Visitor type
      Should the form target new or returning profiles?
    • Geo-targeting
      Is the form targeted to specific geographical locations?
    • UTM parameters
      Is the form triggered by specific UTM parameters?

To view the behavior and functionality settings for a Mailchimp form:

  1. Select Edit next to the form on the Forms page in Mailchimp.
  2. Select Edit site settings for Where should it show?
  3. Select Edit targeting for Who should see it?
  4. Select Edit triggers for When should it show?
  5. Document or screenshot your settings for each of these. 

Assets

Assets

Images and logos 

Images and logos 

Make sure to export any images and logos you have in your Mailchimp forms that you’d like to bring over to Klaviyo. 

To export an image from a Mailchimp form:

  1. Select the image in the Mailchimp form editor.
  2. Click the download button in the right side panel.

download image.jpg

Fonts

Fonts

Make sure to document the fonts for any text elements in your Mailchimp form. Note that each piece of text (e.g., headings, button labels, etc.) can each have their own fonts. 

You can view a list of all the fonts used in a Mailchimp form from the overview page in the form builder. 

fonts overview.jpg

You can also see the font used for a specific element by clicking into it. The styles and font used will be displayed in the right-side panel. 

element font.jpg

Colors

Colors

If you want to use the same colors in your Klaviyo forms, copy each color’s hex code from your Mailchimp forms. Each hex code represents a specific color, allowing you to recreate your forms in Klaviyo using the same exact colors. 

You can view a list of all the colors used in a Mailchimp form and their hex codes from the overview page in the form builder. 

color overview.jpg

You can also see the colors used for a specific element by clicking into it. The styles and font used will be displayed in the right-side panel.

element colo.jpg

Building forms in Klaviyo 

Building forms in Klaviyo 

Once you have gone through the steps above and documented the key components of your forms in Mailchimp, you can use the process below when you are ready to rebuild forms in Klaviyo. 

Recreate the form in Klaviyo

Recreate the form in Klaviyo

To get started with rebuilding your form in Klaviyo account, 

  1. Navigate to the Sign-up forms tab and click Create sign-up form.
  2. Choose a form type
    Select the form type that matches your Mailchimp form (i.e., popup, flyout, full page, or embed).
  3. Add content and input fields
  4. Style the form
    • In the Styles section of the form editor, adjust the colors, fonts, and layout to match your brand and the original Mailchimp form.
    • You can add background images and side images.
    • Relevant guides: Understanding styles for a sign-up form
Configure targeting and behavior

Configure targeting and behavior

To configure targeting and behavior settings for your form in Klaviyo: 

  1. Select the Targeting and behavior button on the overview page of the form builder.
  2. Set Display Rules
    In the Targeting & Behaviors tab, configure when and how the form should appear.
    • Set the Display Timing (e.g., on page load, after a delay, on exit-intent, on-scroll percentage).
    • Set the Display Frequency (e.g., show once per session, show every time).
  3. Define Your Audience
    • Target specific URLs if the form should only appear on specific pages.
    • Specify Devices (i.e., desktop, mobile, or both).
    • Set Visitor Type (i.e., new or returning).
    • Apply Geo-targeting if the form is set for customers in specific locations
    • Use UTM Parameters if the form is triggered by specific UTMs.
Next steps

Next steps

Once you've successfully rebuilt your Mailchimp forms in Klaviyo, there are some next steps to ensure a smooth transition.

  1. Trigger a welcome flow
    Ensure that your welcome flow is triggered by the list you've connected to the form.
  2. Set up form coupons
    You can either display coupons in the success message of the form or include them in your welcome email.
Publish and replace

Publish and replace

Once your forms are ready in Klaviyo, you can get ready to publish them and remove any old Mailchimp forms. 

  1. Publish the Klaviyo form
    Once you're happy with your form, click Publish.
    • Install the Klaviyo embed code (if necessary):
      1. For popup, flyout, and full-page forms, you need to have Klaviyo's onsite tracking (i.e., Klaviyo.js) installed on your site.
      2. For embedded forms, you'll need to copy the provided embed code and paste it into your website's HTML where you want the form to appear.
  2. Remove the Mailchimp form
    Deactivate or remove the corresponding form from your Mailchimp account to prevent both forms from appearing.
  3. Test
    Visit your website in an incognito window to ensure the new Klaviyo form is displaying and functioning correctly.
Additional resources 

Additional resources 

Getting started with sign-up forms

Understanding styles for a sign-up form

Understanding targeting and behavior settings for sign-up forms

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