You will learn

Learn how to export Klaviyo benchmarks data for future analysis. Exporting your benchmarks data allows you to keep a record of your peer group and industry benchmarking results as you grow your business.

Line graph data is only available for exporting when viewing multiple periods of time. Read our guide on how to use and review benchmarks reports to help craft your marketing strategies.

Export your benchmarks

  1. Navigate to Analytics > Benchmarks.
  2. To export your benchmarks, navigate to the specific benchmarks tab (i.e., Overview, Business Performance, Email Campaigns, SMS Campaigns, Flows, or Signup Forms).
The Benchamrks Page navigation with the Overview, Business Performance, Email Campaigns, SMS Campaigns, Flows, and Signup Forms tabs
The Benchamrks Page navigation with the Overview, Business Performance, Email Campaigns, SMS Campaigns, Flows, and Signup Forms tabs

3. In the upper right-hand corner, above the data visualization, click Export.

Export button highlighted in the upper right corner
Export button highlighted in the upper right corner

4. A pop up will appear, prompting you to select a time range for your export. Select your chosen range from the dropdown. Note that you can export up to one year’s worth of data.

Timestamp data in your export will display in your account's local time from your settings.

5. Click Export Benchmark Data.

Export benchmarks modal with timeframe chosen as last quarter
Export benchmarks modal with timeframe chosen as last quarter

6. A message will appear showing that your download will be ready shortly. When your report is ready, your download will be accessible from the Notifications inbox (i.e., the bell icon) in the top navigation. Click on the applicable report from the inbox to start the download.

Notifications bell icon clicked and exposing dropdown of downloaded reports
Notifications bell icon clicked and exposing dropdown of downloaded reports

Note that unlike other Klaviyo reports, in benchmark reports, Average Order Count numbers are totaled until whatever end date you choose. For example, if you are looking at Average Order Count from last month, it will be the total number until last month.

Additional resources

  • Getting started with benchmarks reports

    Learn how benchmarks allow you to analyze your account data in relation to Klaviyo best practices, industry trends, and companies similar to your own. By seeing how different aspects of your account perform, you can prioritize efforts in areas that need improvement in order to use Klaviyo to its maximum potential.

  • Best practices for improving your benchmarks performance

    Learn how to review the Benchmarks report to better understand your data and make necessary adjustments to effectively grow your business. If you notice performance indicators that are ranked as Poor or Fair, investigate further to find out the underlying causes and implement the recommended improvement strategies below.

  • Understanding peer groups, benchmarks, and how Klaviyo uses your data

    Learn about peer groups and industry benchmarks in Klaviyo, including what they are and how to understand the information they provide.Klaviyo benchmarks are formulated using peer groups and industry benchmarks. In this guide, you will learn what both of these entail and how to understand the information they provide so that you can learn from benchmarking results and expand your business.

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