You will learn
Learn how to export a campaign's analytics. Exporting the analytics for your campaigns helps you to review and measure the performance of your campaigns. It also makes it easy to analyze the data of an individual message to see whether an SMS or email was successful.
Export Campaign Analytics
- Navigate to the Campaigns tab
- Click the Options dropdown at the top of the page
- Select Export Analytics
- Complete all the fields in the export modal
- Click Export Analytics
Access past exports
To view and re-download exports from the last 30 days:
- Click your company name in the bottom-left corner of Klaviyo
- Click Settings
- Click Downloads
- Review recent downloads from your account
Information in the exported CSV
For any campaign, the resulting CSV file will contain the following columns (in order):
- Campaign Name
- Tags
- Subject
- List
- Send Time
- Send Weekday
- Total Recipients
- Unique Placed Orders
- Placed Order Rate
- Revenue
- Unique Opens
- Open Rate
- Total Opens
- Unique Clicks
- Click Rate
- Total Clicks
- Unsubscribes
- Spam Complaints
- Spam Complaint Rate
- Successful Deliveries
- Bounces
- Bounce Rate
- Campaign ID
- Campaign Channel
For SMS campaigns, note that the columns relating to opens will always be at 0, as SMS opens are not tracked in Klaviyo. In addition, the column named "Subject" will show you a clip of the actual text message, as there's no subject line.
Additional Resources
- Find out more about campaign analytics
- Learn how to export flow analytics