It’s important to routinely clean your list to remove unengaged recipients. Continuing to send SMS messages to someone who is no longer interested in receiving them can result in spam complaints and impact your deliverability. To unsubscribe someone from SMS, you have to remove consent from their profile. After doing so, you will not be able to message them again until they opt back in.
In this article, you will learn how to manually remove SMS consent from a Klaviyo profile. Note that only Owners, Admins, Managers, and Analysts can remove SMS consent in a profile.
Remove SMS Consent
Navigate to the Profiles tab or search by name or phone number. Click the recipient who you want to remove SMS consent for.
On the right-hand side, locate Channels. Under the phone number, click Show consent details to show additional information.
Next to Method, you’ll see how the profile opted in (e.g., via a form) followed by an Unsubscribe from SMS link highlighted in blue within parentheses.
Click the Unsubscribe from SMS link. A modal will popup to confirm that you want to remove the profile’s SMS consent. To confirm, click Unsubscribe from SMS.
You will then see a red X next to their phone number to indicate they are no longer consented to receive SMS marketing, as shown in the example below.