How to create a spin-to-win sign-up form

You will learn

Learn how to add a spin-to-win wheel to boost sign-up form engagement and increase submit rates. Spin-to-win wheels are interactive, and encourage site visitors to subscribe for a chance to win a discount or reward. 

About spin-to-win forms

General requirements:

• Each spin-to-win form must have only 1 wheel and at least one email or SMS consent field.
• The form must be set to display on All devices (in the Display settings).
• The form must include appropriate disclosure language for each type of consent collected (e.g., email, promotional SMS, and transactional SMS).
• If collecting both email and SMS consent, only one of these input fields can be marked as required. If collecting only one type of consent, that field can be required.

Functionality details:

• The spin-to-win wheel cannot be placed:
  • Alone on the first step of a form. It needs at least 1 consent collection field, such as email or SMS, to be included on the first step.
  • On a step that has both email and SMS fields (these consents need to be collected on different form steps).
  • On the form’s success step.
• Forms that use a tap-to-text method for SMS consent cannot use spin-to-win wheels.

Add a spin-to-win wheel to a form

1. In Klaviyo’s left-hand navigation, select Sign-up forms.
2. Open an existing form in the form editor, or click Create form to start a new one.
3. Select the Add blocks tab. 
4. Drag and drop a Spin-to-win block into your form.
   

   The spin-to-win wheel can not be placed on a step that includes both email and phone number fields. You must collect these on different steps, and the phone number field cannot be required.

   
5. In the Wheel logic menu along the left, customize each slice’s:
   • Label
     • Determine the number of slices on the wheel and label each with a potential reward (e.g., 10% off, free shipping). By default, the wheel has 6 slices, but you can adjust it to have between 2 and 6.
   • Probability (e.g., 20%). 
     • Assign the likelihood of each slice being selected. The probability for each slice must be equal to or greater than 1%, meaning you cannot guarantee one outcome, and all slices must add up to 100%. Note that decimals are not permitted.
       
       

       As a best practice, ensure that every slice has an attainable prize associated with it, so that all participants win something and avoid encountering a “try again” or similar message.

6. Optional: select Duplicate all slices on the wheel to display slices twice, diagonally from one another. 
   • Note that duplicating does not change slice probability.
7. Use the Wheel style and Slice style sections to customize the design to fit your brand (e.g., sizing, coloring, and label text).
8. Select Success from the menu bar. Klaviyo automatically creates a success step for each slice on your spin-to-win wheel.
   
9. Ensure that you customize and add the appropriate coupon on each success step (e.g., configure a 10% off coupon on the 10% off success step). For assistance creating coupons, head to our Guide on adding coupon blocks in forms.
   

   For SMS-only consent forms, only static coupons are permitted.

10. Use the Styles and Targeting & behaviors tabs to refine the rest of your form’s design and behavior.
11. Once you’re satisfied with the form’s configuration and design, click Publish.

Coupon management for spin-to-win forms

When creating sign-up forms and offering coupons on your website, note that our system caches coupon codes to prevent users from obtaining multiple unique codes for the same dynamic coupon. For example, if a regular form (non-spin-to-win) issues a dynamic coupon (type A) to a subscriber, that code is stored. If the same user later plays the spin-to-win game and encounters the same type of coupon (type A), they will receive the same stored code. This system ensures fair and secure distribution of coupons by preventing multiple unique codes for the same offer. 

To avoid confusion, it's helpful to document this behavior in your help resources to inform users they may receive the same code in different interactions, ensuring clarity for both your team and customers.

Next steps

After publishing your form, visit your website in an incognito browser to test its appearance and functionality. Fill out the form to make sure the success steps display correctly.

Tip: If you want to test the impact of the spin-to-win gamification element, you could A/B test the spin-to-win form versus a standard consent collecting form.

Additional resources

• How to add coupon codes to sign-up forms
• Getting started with coupon codes in Klaviyo
• How to style sign-up forms