How to remove suppressed profiles from a list
You will learn
Learn how to remove globally suppressed and unsubscribed email profiles from a list without deleting their profiles from your account.
About suppressed profiles
If you send a campaign email to a list and a recipient unsubscribes, they are removed from that list. If global unsubscribes are enabled for your account or that list, they also unsubscribe from all of your email marketing. List-triggered flow emails follow the same unsubscribe settings. When someone unsubscribes from a metric-triggered flow email or a campaign sent to a segment, they unsubscribe from email marketing globally and may remain in your lists. Globally suppressed and unsubscribed profiles remain in your account, but they cannot receive email marketing.
For example, if your main email list has 500 people on it but 5% are globally suppressed, then when you send a campaign to this list, Klaviyo will automatically skip those suppressed users and you'll notice 475 emails were sent.
This cleanup uses email suppression and unsubscribe status. SMS consent is not considered or updated. A profile that is suppressed for email is removed from the selected list even if they are subscribed to SMS.
Remove suppressed profiles from a list
You need permission to edit profiles and lists to use this option. To remove globally suppressed contacts from a specific list:
- Navigate to Audience > Lists & segments.
- Select the list you'd like to remove suppressed profiles from.
- In the upper right-hand corner, click Manage list > Remove suppressed profiles.
- In the modal that appears, click Remove from list to confirm that you wish to remove suppressed profiles.
The cleanup may take a few minutes, depending on the size of your list. It removes profiles only from the selected list and does not change their email suppression or unsubscribe status.
Additional resources
- Understanding unsubscribes and resubscribes
Learn about unsubscribes in Klaviyo, and how to manually unsubscribe contacts yourself.
- How to clean your email list to maintain good deliverability
You will learnLearn how to clean your email lists to avoid sending to contacts who aren’t interested in your content. This process allows you to keep in touch with the subscribers who are most engaged with your messages, so you are seen as a trusted sender with a good reputation.
- Understanding the benefits of having a main list for each marketing channel
Learn about the benefits of using one main list per marketing channel (e.g., SMS and email) and how to organize your lists in Klaviyo. Additionally, see the tools you can use to identify and target subscribers based on their behavior or how they subscribed.