Exporting the analytics for a certain flow allows you to easily measure and review how successful a flow is. Further, you can analyze the data on message by message basis, examining how each SMS or email is performing. In this article, we run through how to export a flow's analytics.
Owners, Admins, and Analysts are able to export flow analytics. For more information on user roles, click here.
How to Export Flow Analytics
To export the analytics for a given flow, navigate to the Flows tab of your account. Here, you will see an Export Analytics button at the top.
When you click this button, a modal will appear with the following export options:
- Time Range: you can choose to export all flows that have been sent over all-time, or you can limit the time range of the export.
- Tag: if you are using tags to organize your flows, you can specify to only export flows that have a certain tag.
- Aggregate analytics by day, week, or month: when you check this box, a dropdown will allow you to choose whether you want to aggregate your flow email analytics on a daily, weekly, or monthly level.
- Include all email variations: if you're A/B testing any of your flow emails, this option allows you to view the analytics of each variation separately.
If you want to export the analytics for a single flow, create a new tag, then tag the flow and export the analytics for that tag.
Information in the Exported File
The resulting CSV file will contain the following columns (in order):
- Flow ID
- Flow Name
- Flow Message ID
- Flow Message Name
- Flow Message Channel
- Unique Opens
- Open Rate
- Unique Clicks
- Click Rate
- Placed Order
- Placed Order Rate
- Revenue per Recipient
- Unsub Rate
- Complaint Rate
- Bounce Rate
Learn more about analytics and reporting: