How to export flow analytics

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You will learn

Learn how to export a CSV file of analytics for all or a specific set of flows. Exporting the analytics for a certain flow allows you to easily measure and review how successful a flow is. Further, you can analyze the data on message by message basis, examining how each SMS or email is performing. In this article, we run through how to export a flow's analytics. 

Owners, Admins, and Analysts are able to export flow analytics. For more information on user roles, click here.

Export flow analytics

To export the analytics for a given flow, navigate to the Flows tab of your account. Here, you will see an Export Analytics button at the top.


When you click this button, a modal will appear with the following export options:

  • Time Range: you can choose to export all flows that have been sent over all-time, or you can limit the time range of the export.
  • Tag: if you are using tags to organize your flows, you can specify to only export flows that have a certain tag.
  • Aggregate analytics by day, week, or month: when you check this box, a dropdown will allow you to choose whether you want to aggregate your flow email analytics on a daily, weekly, or monthly level.
  • Include all email variations: if you're A/B testing any of your flow emails, this option allows you to view the analytics of each variation separately.

If you want to export the analytics for a single flow, create a new tag, then tag the flow and export the analytics for that tag.


Information in the exported file

Note that timestamps in the CSV file are recorded in your account's configured timezone which can be found in your account settings.

The resulting CSV file will contain the following columns (in order):

  • Flow ID
  • Flow Name
  • Flow Message ID
  • Flow Message Name
  • Flow Message Channel
  • Status
  • Delivered
  • Unique Opens
  • Open Rate
  • Unique Clicks
  • Click Rate
  • Placed Order 
  • Placed Order Rate
  • Revenue
  • Revenue per Recipient
  • Unsub Rate
  • Complaint Rate
  • Bounce Rate
  • Tags

The following additional columns will only appear if the option "Include all A/B email variations" is selected. Please note that messages that do not have an A/B test associated with them will contain "n/a" in these columns.

  • A/B Test Name
  • Variant Name
  • A/B Test Dates
  • Winning Variant

Additional resources

Learn more about analytics and reporting: 

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