Export Flow Analytics

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Overview

Only Owners, Admins, and Analysts are able to export flow analytics. For more information on user roles, click here.

To export the analytics for a given flow,  navigate to the Flows tab of your account. Here, you will see an Export Analytics button at the top.

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When you click this button, a modal will appear with the following export options:

  • Time Range: You can choose to export all flows that have been sent over all-time, or you can limit the time range of the export.
  • Tag: If you are using tags to organize your flows, you can specify to only export flows that have a certain tag.
  • Aggregate analytics by day, week, or month: When you check this box, a dropdown will allow you to choose whether you want to aggregate your flow email analytics on a daily, weekly, or monthly level.
  • Include all email variations: If you're A/B testing any of your flow emails, this option allows you to view the analytics of each variation separately.

If you want to export the analytics for a single flow, create a new tag, then tag the flow and export the analytics for that tag.

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The resulting CSV file will contain the following columns (in order): 

  • Flow ID
  • Flow Name
  • Flow Message ID
  • Flow Message Name
  • Flow Message Channel
  • Status
  • Delivered
  • Unique Opens
  • Open Rate
  • Unique Clicks
  • Click Rate
  • Placed Order 
  • Placed Order Rate
  • Revenue
  • Revenue per Recipient
  • Unsub Rate
  • Complaint Rate
  • Bounce Rate
  • Tags
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