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Certain states — including Florida, Oklahoma, Oregon, and Maryland — have enacted regulations that limit how many promotional text messages a person can receive within a rolling 24-hour period. Klaviyo will now automatically enforce text message state law frequency limits for recipients in these states to help better protect your brand from potential violations.
Learn about the Canadian law that governs commercial electronic messages (such as email and SMS), which is the Canadian Anti-Spam Legislation (CASL).
Learn about the new Texas laws affecting businesses sending marketing text messages.
Learn about the compliance laws governing the SMS channel. When getting started with SMS marketing, it's important to have a grasp on the corresponding legislation. As with email, to avoid spam violations, it’s important to understand what spam is, the laws that regulate telemarketing spam (TCPA), and the organizations that protect consumers from spam (CTIA). Please note that Klaviyo cannot provide legal advice regarding US SMS compliance laws, and if you have questions about any of the points outlined in this guide, we recommend contacting legal counsel.
Find out about the FCC’s revocation rules that go into effect on April 11, 2025, and what updates Klaviyo made in response.
Learn about the requirements to run an SMS sweepstakes program in the US and Canada, as well as free draws and prize competitions in the UK.
Learn about key details of Oklahoma’s “mini-TCPA” and its potential impact on your SMS marketing efforts.
Learn about Florida laws that impact SMS marketing, including the Florida Telephone Solicitation Act (FTSA), also known as the Florida “mini-TCPA.”
Learn about compliance best practice for SMS in shopping cart abandonment flows. Shopping cart abandonment flows include abandoned cart, abandoned checkout, and added to cart flows.