Search by topic
Learn more about dedicated vs. shared IPs, their benefits and drawbacks, and how IPs are used in your sending infrastructure.
Learn more about branded sending domains (also known as dedicated sending domains), how they differ from shared sending domains, and when they may be beneficial for your business to use. In the world of email marketing, your sending infrastructure, including your sending domain, is very important. Sending domains are a key component of your email infrastructure, that to help build a positive reputation and promote domain alignment.
Learn about email authentication protocols that are used to build your sender reputation, validate emails are coming from a legitimate sender, and protect against email abuse.
When setting up a branded sending domain (also known as a dedicated sending domain), you will need to choose an associated subdomain or prefix. In this article, you will learn more about how to choose a subdomain that is right for your business.
The glossary below defines common deliverability terms and acronyms used in Klaviyo offerings.
Learn the difference between deliverability and delivery as well what they mean for email, SMS, and mobile push.
Learn about the different best practices for email deliverability. Following these best practices and recommendation actions is key to maintaining strong deliverability and successfully landing in customer inboxes.
Learn how to find the content in your emails that is causing content to go to the spam folder or be blocked.
Learn about bot clicks (also known as server-clicks), and why some of the clicks on your emails and SMS messages may not come from a human. Bot clicks can impact your marketing strategy, as profiles may appear to be more engaged than they actually are.
Learn about role-based email addresses, and how they can impact your deliverability.
Get answers to frequently asked questions around email deliverability, including how they are placed in inboxes, about bounces, and more.
Learn about email sender reputation, and why it is an important concept to understand for good deliverability. Maintaining a positive sender reputation is essential to maximize your emails’ likelihood of being successfully delivered.
Learn about the different domains that play a role in the delivery of your emails, as well as the importance of domain alignment.
Learn about email deliverability, including the steps you can take to establish a strong sender reputation so that your emails are delivered to the inbox.