How Composer credits work
Composer is Klaviyo's AI marketing agent. It analyzes your account, audits your work, recommends next steps, drafts content, and QAs what you've built. Credits are how Composer's work is measured: every Composer action draws from a pool of credits, so you always have a clear picture of what you're using.
This article covers what credits are, the free access you already have, what actions cost, and how to keep an eye on your usage.
You will learn
- What a credit is and how usage is measured
- How your 90-day free access works (10,000 credits)
- What happens when your free access ends
- What different Composer actions cost
- How to track your usage and what the alerts mean
- When free credits expire and how rollover works
What credits are
A credit is the unit of Composer usage. Every time Composer does work for you, it uses some credits.
Usage is dynamic. The same action can cost different amounts depending on the request, so two campaigns or two audits won't always cost exactly the same. We show estimated ranges, not fixed costs.
Some questions are free. Asking Composer for support or general information does not use any credits.
Behind the scenes, one credit equals 10,000 tokens of AI processing. You don't need to think in tokens. The simple version: credits power Composer actions, and more complex requests use more credits.
What actions cost
Composer actions cost different amounts depending on what you're asking for. The table below shows the typical range for each action.
Important: Credit costs are estimates only. Actual usage may vary, including above the upper limits shown depending on the complexity and size of your request.
Composer credit costs by action | |
Action | Credit cost |
|---|---|
Support | Free |
General information | Free |
Analyze data | 4-25 credits |
Audit text message content | 3-40 credits |
Audit a segment | 4-85 credits |
Audit a flow, form, or template | 5-180 credits |
Audit a campaign | 140-700 credits |
Create a campaign | 100-850 credits |
Why costs vary
Three things drive how many credits an action uses:
- Request complexity: A quick check costs less than a deep, multi-part request.
- How much data Composer reviews: Auditing one short message uses fewer credits than analyzing a large campaign with many components.
- The type of action: Generating a full campaign does more work than answering a focused question, so it costs more.
Because of this, treat the numbers above as estimated ranges, not fixed costs.
Track your usage
You can see your usage any time in the in-product Composer usage panel. It shows how far into your free access you are and how many credits you've used. Credit usage appears here after your actions run, so you can keep an eye on your balance as you go.
The panel shows:
- X of 90 days of free access used
- X% of credits used and X of 10,000 credits consumed
- Buttons to View plan and Get credits
To open it:
- Open Composer in your Klaviyo account.
- Find the Composer usage panel.
- Review your days remaining and credits used.
- Select Get credits when you're ready to add more, or View plan to see your plan details.
Your 90-day free access (10,000 credits)
As a Klaviyo customer, you automatically get 10,000 Composer credits to use free for 90 days. There's nothing to sign up for, opt into, or activate, and no credit card is needed to start.
Composer is already in your account, ready to use. Your free access begins automatically, and you have 90 days to use your 10,000 credits. It runs until either 90 days pass or you've used all 10,000 credits, whichever comes first.
Note: Initial setup actions, such as configuring your brand settings, do not use credits. Neither do Composer actions that fail or time out on Composer's side.
What happens when free access ends
When you're ready to keep building with Composer, you can move to a paid plan.
The entry plan is $14/mo for 2,000 credits, introductory pricing. You can add more credit packs as you need them.
Make the most of your credits before your 90 days are up. If you move to a paid plan before your free access ends, any unused free credits roll into your first paid month. See “Expiry and rollover” below for the details.
Usage alerts
Composer lets you know as you approach your limit so there are no surprises. You'll get alerts when you reach 75%, 90%, and 100% of your credits.
Expiry and rollover
A few rules to keep in mind:
- Free credits expire after 90 days: Once your free access window ends, any free credits you haven't used are gone.
- Unused free credits roll into your first paid month only: If you move to a paid plan before your free access expires, your unused free credits carry into that first paid month. They do not roll over beyond that.
- After the first paid month, credits do not roll over from month to month.
Make the most of your credits before your 90 days are up.
Frequently asked questions
How do credits work?
Every Composer action uses a number of credits based on the type of action and how complex your request is. Support and general information questions are free.
How long do my free credits last?
You have 90 days to use your 10,000 free credits. Your free access ends when 90 days pass or you've used all 10,000 credits, whichever comes first.
Do my free credits roll over?
Only once. If you move to a paid plan before your free access expires, unused free credits roll into your first paid month. After that, credits do not roll over.
Can I see what an action will cost before I run it?
Composer shows your credit usage after actions run, in the Composer usage panel. Check there any time to see what you've used and how many credits you have left.
What happens when I run out of credits?
You can move to a paid plan or add more credit packs to keep using Composer. The entry plan is $14/mo for 2,000 credits (introductory pricing).
Will credit costs change over time?
Usage is dynamic and can vary by request. The cost ranges in this article reflect estimated usage today.