How Composer credits work (Legacy)

Composer is Klaviyo's AI marketing agent. It analyzes your account, audits your work, recommends next steps, drafts content, and QAs what you've built. Credits are how Composer's work is measured: actions that use credits draw from your available pool. Some questions and setup actions are free, as explained below.

This article covers what credits are, how legacy free access works, what actions cost, and how to keep an eye on your usage.

Who this article is for

This article applies to you if either of the following is true today:

• You are on an early adopter paid plan
• You are still within your legacy 90-day Composer free trial

If your legacy trial ended and you did not purchase an early adopter plan, use How your Composer plan works instead.

You will learn

• What a credit is and how usage is measured
• How your legacy 90-day free access works (10,000 credits)
• What happens when your free access ends
• What different Composer actions cost
• How to track your usage and what the alerts mean
• When free credits expire and how rollover works

What credits are

A credit is the unit of Composer usage. Actions such as analyzing data, auditing content, and creating campaigns use credits.

Usage is dynamic. The same action can cost different amounts depending on the request, so two campaigns or two audits won't always cost exactly the same. We show estimated ranges, not fixed costs.

Some questions are free. Asking Composer for support or general information does not use any credits.

The simple version: credits power Composer actions, and more complex requests use more credits.

What actions cost

Composer actions cost different amounts depending on what you're asking for. The table below shows the typical range for each action.

Why costs vary

Three things drive how many credits an action uses:

• Request complexity: A quick check costs less than a deep, multi-part request.
• How much data Composer reviews: Auditing one short message uses fewer credits than analyzing a large campaign with many components.
• The type of action: Generating a full campaign does more work than answering a focused question, so it costs more.

Because of this, treat the numbers above as estimated ranges, not fixed costs.

Track your usage

You can see your usage any time in the in-product Composer usage panel. It shows the percentage of your available credits used and the timing of your trial or billing cycle. Credit usage appears here after your actions run, so you can keep an eye on your balance as you go.

The panel shows:

• Your trial end date during legacy free access, with a days-remaining countdown when fewer than 30 days remain. On a paid plan, it shows days left in your billing cycle and the date your credits reset.
• The percentage of your credits used, labeled X% used
• A View plan button, and a Buy Composer button during your trial if you can purchase plans in your account
• Whether flexible overages are on or off

To open it:

1. Open Composer in your Klaviyo account. If it opens as a side panel, select Expand to open the full-page view.
2. Select Usage in the Composer header to open the Composer usage panel.
3. Review your credits used and your trial end date or billing-cycle reset date.
4. Select View plan to open Billing and review your plan details.

If you are still in your trial and want to purchase a paid plan, select Buy Composer to open checkout. Review the available plan and its price before completing your purchase. Purchasing requires billing permissions and self-service billing; the button is not shown for manually billed accounts.

Your legacy 90-day free access (10,000 credits)

If you are still in your legacy trial, your free access includes 10,000 Composer credits to use free for 90 days. The legacy trial began automatically, with nothing to sign up for, opt into, or activate, and no credit card needed to start.

Your legacy free access runs until either 90 days pass or you've used all 10,000 credits, whichever comes first. Check the Composer usage panel for your trial end date.

Note: Initial setup actions, such as configuring your brand settings, do not use credits. Neither do Composer actions that fail or time out on Composer's side.

What happens when free access ends

When you're ready to keep building with Composer, you can move to a paid plan. Review the plan and price available to your account in checkout.

The early adopter entry plan provides 2,000 credits for $14/mo at introductory pricing. This is legacy pricing, not the price of the current standard Composer plan.

Make the most of your credits before your 90 days are up. If you move to a paid plan before your free access ends, any unused free credits roll into your first paid month. See “Expiry and rollover” below for the details.

Usage alerts

Composer lets you know as you approach your limit. Usage notifications include alerts at 75%, 90%, and 100% of your credits.

In Composer itself, usage banners appear at 80%, 90%, and 100% used. On a paid plan, reaching your limit does not stop further usage if you have flexible overages enabled; additional usage is charged.

Expiry and rollover

A few rules to keep in mind:

• Free credits expire after 90 days: Once your free access window ends, any free credits you haven't used are gone.
• Unused free credits roll into your first paid month only: If you move to a paid plan before your free access expires, your unused free credits carry into that first paid month. They do not roll over beyond that.
• After the first paid month, credits do not roll over from month to month.

Make the most of your credits before your 90 days are up.

Frequently asked questions

Additional resources