How to update your industry and vertical in Klaviyo
You will learn
Learn how to view and edit your business' industry and vertical in Klaviyo. Your Klaviyo account should always accurately reflect your business’ industry and vertical.
You need permission to edit account settings to change your industry or vertical. If these fields are read-only, ask an Owner or Admin to update them.
You can only update your industry or vertical 2 times every 30 days.
Access your industry and vertical
- Select your account name in the bottom left corner.
- Click Settings.
- Under the General tab, select Account in the left-hand menu.
- Scroll to the Industry information section.
Change your industry
To change the industry associated with your account:
- Click into the dropdown under Industry and select 1 of the following options:
- E-commerce (Apparel and Accessories)
- E-commerce (Automotive)
- E-commerce (Electronics)
- E-commerce (Food and Beverage)
- E-commerce (Hardware and Home Improvement)
- E-commerce (Health and Beauty)
- E-commerce (Home and Garden)
- E-commerce (Jewelry)
- E-commerce (Mass Merchant)
- E-commerce (Office Supplies)
- E-commerce (Specialty)
- E-commerce (Sporting Goods)
- E-commerce (Toys and Hobbies)
- E-commerce
- Non-ecommerce industries:
- Agency, Marketing, and Consulting
- Banking, Finance, and Insurance
- Events and Entertainment
- Education
- Travel
- Non-profit
- Politics and Government
- Real Estate and Construction
- Restaurants
- Software and SaaS
- Telecommunications
- Wellness and Fitness Services
- Other
- If Vertical is shown, review its selection and choose the option that fits your business. Changing your industry resets the vertical selection. See Change your vertical below for the available options.
- Click Save to update your information.
Change your vertical
You can only select a vertical if you are within 1 of the following ecommerce industries:
- Apparel and accessories
- Electronics
- Health and beauty
- Home and garden
- Specialty
To change the vertical:
- Select the dropdown under Vertical and choose 1 of the following options:
- For E-commerce (Apparel and Accessories):
- Footwear
- Hats
- Activewear
- Fast Fashion
- Maternity and Children's clothes
- Swimwear
- Other
- For E-commerce (Electronics):
- Phone Carriers
- Photography Equipment and Services
- Other
- For E-commerce (Health and Beauty):
- Skincare
- Haircare
- Fragrance
- Makeup
- Dental Products
- Eyewear
- Fitness and Wellness
- Supplements
- Other
- For E-commerce (Home and Garden):
- Bedding
- Furniture
- Other
- For E-commerce (Specialty):
- Biomedical and Life Sciences
- Books and Publishing
- Gifts
- Pet Supplies
- Smoking and Cannabis Products
- Other
- For E-commerce (Apparel and Accessories):
- Click Save to update your information.
Additional resources
- Getting started with reporting
Learn about the different robust Klaviyo reporting tools available in your account. Klaviyo is built to help your business grow and strengthen your relationships with your audience by putting data to work. Segmentation and automation tools allow you to personalize and target your communication efforts across channels to boost engagement and drive business growth. However, in order to understand how well your business strategies and marketing efforts are working, you need proper reporting to measure and analyze performance trends over time.
- Getting started with custom reports in Klaviyo
Learn how to use Klaviyo custom reports to monitor your business' health across each of your marketing channels and individual products or services. By using these reports, you can leverage your data to uncover trends in customer behavior, align your team around a cohesive marketing strategy, and grow your business as you act upon new insights.Just starting out with Klaviyo reporting? Learn more about feature-specific reports and get a general overview of Klaviyo’s analytics tools.
- How to change your account name
Learn how to change your account's organization name (also called your "company name") in Klaviyo. Knowing how to do this is helpful if your company is rebranding, there’s a mistake in the current name, or you simply want to edit it in some way.