How to update your industry and vertical in Klaviyo
You will learn
Learn how to view and edit your business' industry and vertical in Klaviyo. Your Klaviyo account should always accurately reflect your business’ industry and vertical.
You can only update your industry or vertical 2 times every 30 days.
Access your industry and vertical
- Select your organization name in the bottom left corner.
- Click Setting.
- Select Organization along the left-hand side menu.
- Scroll to the bottom of the page to the section on your Industry information.
Change your industry
To change the industry associated with your account:
- Click into the dropdown under Industry and select 1 of the following options:
- Ecommerce, Apparel & Accessories
- Ecommerce, Automotive
- Ecommerce, Electronics
- Ecommerce, Food & Beverage
- Ecommerce, Hardware & Home Improvement
- Ecommerce, Health & Beauty
- Ecommerce, Home & Garden
- Ecommerce, Jewelry
- Ecommerce, Mass Merchant
- Ecommerce, Office Supplies
- Ecommerce, Specialty
- Ecommerce, Sporting Goods
- Ecommerce, Toys & Hobbies
- Non-Ecommerce
- Agency, Marketing, and Consulting
- Banking, Finance, and Insurance
- Events & Entertainment
- Education
- Travel
- Non-Profit
- Politics & Government
- Real Estate & Construction
- Restaurants
- Software / SaaS
- Telecommunications
- Travel
- Others
- Click Save to update your information.
Change your vertical
You can only select a vertical if you are within 1 of the following ecommerce industries:
- Apparel and accessories
- Electronics
- Health and beauty
- Home and garden
- Specialty
To change the vertical:
- Select the dropdown under Vertical and choose 1 of the following options:
- For Ecommerce, Apparel & Accessories:
- Footwear
- Hats
- Activewear
- Fast Fashion
- Maternity and children's clothes
- Swimwear
- Other
- For Ecommerce, Electronics:
- Phone carriers
- Photography equipment and services
- Other
- For Ecommerce, Health & Beauty:
- Skincare
- Haircare
- Fragrance
- Makeup
- Dental products
- Eyewear
- Fitness and wellness
- Supplements
- Other
- For Ecommerce, Home & Garden:
- Bedding
- Furniture
- Other
- For Ecommerce, Apparel & Accessories:
- Click Save to update your information.
Additional resources
- Getting started with reporting
Learn about the different robust Klaviyo reporting tools available in your account. Klaviyo is built to help your business grow and strengthen your relationships with your audience by putting data to work. Segmentation and automation tools allow you to personalize and target your communication efforts across channels to boost engagement and drive business growth. However, in order to understand how well your business strategies and marketing efforts are working, you need proper reporting to measure and analyze performance trends over time.
- Getting started with custom reports in Klaviyo
Learn how to use Klaviyo custom reports to monitor your business' health across each of your marketing channels and individual products or services. By using these reports, you can leverage your data to uncover trends in customer behavior, align your team around a cohesive marketing strategy, and grow your business as you act upon new insights.Just starting out with Klaviyo reporting? Learn more about feature-specific reports and get a general overview of Klaviyo’s analytics tools.
- How to change your account's organization name
Learn how to change your account's organization name (also called your "company name") in Klaviyo. Knowing how to do this is helpful if your company is rebranding, there’s a mistake in the current name, or you simply want to edit it in some way.