How to update your industry and vertical in Klaviyo

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You will learn

Learn how to view and edit your business' industry and vertical in Klaviyo. Your Klaviyo account should always accurately reflect your business’ industry and vertical.  

You can only update your industry or vertical 2 times every 30 days. 

Access your industry and vertical

  1. Click your organization name in the bottom left corner.
  2. Click Account & billing.
  3. Select Contact Information > Organization.
    Organization tab under Contact Information
  4. Scroll to the bottom of the page to the section on your industry and vertical
    Industry and vertical section in the Organization tab

Change your industry

To change the industry associated with your account:

  1. Click into the dropdown under Industry and select one of the following options:
    • Ecommerce, Apparel & Accessories
    • Ecommerce, Automotive
    • Ecommerce, Electronics
    • Ecommerce, Food & Beverage
    • Ecommerce, Hardware & Home Improvement
    • Ecommerce, Health & Beauty
    • Ecommerce, Home & Garden
    • Ecommerce, Jewelry
    • Ecommerce, Mass Merchant
    • Ecommerce, Office Supplies
    • Ecommerce, Specialty
    • Ecommerce, Sporting Goods
    • Ecommerce, Toys & Hobbies
    • Non-Ecommerce
      • Events & Entertainment
      • Education
      • Travel
      • Non-Profit
      • Software / SaaS
      • Politics & Government
      • Real Estate & Construction
      • Telecommunications
      • Others
  2. Click Update Information to save.

Change your vertical 

You can only select a vertical if you are within one of the following ecommerce industries:

  • Apparel and accessories
  • Health and beauty
  • Home and garden 

To change the vertical:

  1. Select the dropdown under Vertical and choose one of the following options:
    • For Ecommerce, Apparel & Accessories:
      • Footwear
      • Hats
      • Activewear
      • Fast Fashion
    • For Ecommerce, Health & Beauty:
      • Skincare
      • Haircare
      • Fragrance
      • Makeup
    • For Ecommerce, Home & Garden:
      • Bedding
      • Furniture 
  2. Click Update Information.

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