FAQ: Why don't I see any open rates for my SMS campaigns?

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Why don't I see any open rates for my SMS campaigns?

Open rates are not a metric that Klaviyo tracks for SMS messages, so that section is left blank by default.

We do not track open rates for SMS, because we expect that most recipients will open an SMS message that they receive. When it comes to SMS messages, the click rate is the metric that should be focused on, as clicks are more relevant to conversions.

Head to our guide to Analyzing SMS Data.

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