Compare US and Canadian SMS sending numbers

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You will learn

Please note that only account Owners and Admins will have the ability to add/manage sending numbers.

Learn about sending numbers for the US and Canada, including what each can do and which number type might be best for you. 

Overview of sending number features

 

Toll-free

Short code

Vanity short code

Available countries

US 

CAN

US 

US 

CAN

Klaviyo plan needed

Free & paid

Paid-only

Paid-only

Cost

$0 (included in every plan)

$650/month

US: $1150/month

CAN: $1000/month

MMS

US:

CAN:

US:

CAN:

Base throughput (messages per second)

10 mps

100 mps

100 mps

SMS conversations, click-to-text, and keywords

Branded

Toll-free

Toll-free numbers are best if you are new to SMS marketing; send fewer than 300,000 messages at a time; or are mostly sending texts via flows or to small, segmented groups. Note that if you send more than 100,000, you may need to ask for additional throughput.  

In Canada, toll-free numbers are the only sending number that can send MMS messages. So if you want to send images or GIFs to your Canadian subscribers, you’ll need to use a toll-free number. 

Toll-free numbers are available as soon as you enable SMS. These numbers are then automatically submitted for verification, although not all industries are eligible. We strongly recommend waiting to send until your number is verified. 

While you can only have one toll-free number per account, this number is good for both the US and Canada. 

If you purchase a short code for 1 of these countries (e.g., only Canada), all messages to recipients in that country will automatically send via that short code, while messages to the country (e.g., the US) will continue to send from the toll-free number. 

Short code

Short codes are best for high-volume senders. If you are sending SMS campaigns to more than 300,000 people (and they are engaging with your texts), a short code may be the best choice for you. 

Not all businesses and industries are eligible for a short code. You must apply for them and be approved. This approval process takes several weeks, so even if you are eligible, you cannot instantly start sending on a short code. 

Short codes are only good for the country they were approved in. If you have a US short code, you cannot use this short code for Canadian recipients, and vice versa. 

Vanity short code

Vanity short codes are for those who want to get a short code that fits with their brand. They are also the only type of short code available in Canada.

Vanity short codes are exactly the same as regular short codes. The only difference is that you get to pick the number. 

You do need to check if the short code you want is available. Since short codes are only good for 1 country, each country keeps its own list of available vanity short codes. 

Additional resources 

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