The Activity Map

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Overview

The Activity Map allows you to visualize how, from where, and how often your customers are interacting with your brand. This snapshot not only allows you to understand your customers but also understand all of the data that is being pulled into Klaviyo at any given moment that you can use to personalize your content, understand your business, and grow your brand.

Viewing the Activity Map

From the Metrics Tab

There are a few ways to see the data coming into your account through the Activity Map. One way to see your Activity Map is by navigating to the Metrics tab. Next, find the metric you want to investigate and select the globe icon.

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From there, you can toggle between different metrics and adjust the time window. Additionally, you have the option to toggle to fullscreen and a dark mode.

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Further, if you select a particular event, you can find more information when clicking on one of the circles. The corresponding information refers to the last customer who triggered an event in that location.

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For Campaigns and Flows

You can also access your Activity Map from your campaigns and flows that have been sent. For your sent campaigns, select the email that you're interested in, and click Watch Live.

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Likewise, in flows, select the email you want to observe, choose View all Analytics and then Watch Live.

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