How to access the activity map

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You will learn

Learn more about the Klaviyo activity map and how it allows you to visualize how, where, and how often customers interact with your brand. This snapshot not only allows you to understand your customers, but also allows you to understand all of the data that is pulled into Klaviyo at any given moment that you can use to personalize your content, understand your business, and grow your brand.

Note that the Activity Map is not available for A/B tests and variation data.

Access the activity map

From the analytics tab

There are a few ways to see the data coming into your account through the Activity Map.

1. To access your activity map directly, navigate to the Analytics > Metrics.

2. Next, find the metric you want to investigate and select the globe icon.

Example of the clicked email icon with charts, cohorts, best people, and activity map icons

3. From there, you can toggle between different metrics and adjust the timeframe. Additionally, you have the option to toggle to fullscreen and dark mode.

4. Select a particular event and see more information when clicking on one of the circles. The corresponding information refers to the last customer who triggered an event in that location.

Example of an activity map of North America with circles indicating activity and Wahiawa, Hawaii highlighted

From specific campaigns and flows

You can also access your Activity Map from your campaigns and flows that have been sent.

From campaigns
1. For your sent campaigns, select the email that you're interested in, and click Watch Live.

Inside of an email overview with a user hovering over 'Watch live' option in toolbar above

From flows
1. Likewise, in flows, select the email you want to observe, choose View all Analytics, and click Watch Live.

Inside of a flow overview with a user hovering over 'Watch live' option in toolbar above

Additional resources

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