You will learn
Learn about store reviews, also called site reviews, which reflect your entire brand rather than a single product, and how to feature them in your store.
About store reviewsAbout store reviews
There are 2 types of reviews in Klaviyo:
-
Product reviews
Reviews associated with a particular product -
Store reviews
Reviews of your entire company/brand.
Collect store reviews
To enable store review collection:
- Navigate to Reviews > Review settings > Review submission page.
- In the Success page section, select the Ask for store review option.
- Select Save changes.
Once you select this option, the review submission success page will include an option for reviewers to leave a store review, if they haven't left a store review before.
Store reviews appear in the SEO / All reviews widget. Add this widget to a standalone page on your site to improve SEO and provide a single location for shoppers to view all your reviews across products and your store as a whole.
Moderate store reviewsModerate store reviews
Store reviews can be moderated, just like product reviews. To moderate your store reviews:
- Navigate to Reviews > All reviews.
- Under Type, select Store and deselect Product, if it is selected.
- Review any pending store reviews. Publish or reject them as needed.
Convert a product review into a store review
If a product review is relevant to your store as a whole, you can convert it into a store review.
- Navigate to Reviews > All reviews.
- Select the three dots (additional options) icon next to the review.
- Select Save as store review.
- In the modal that appears, select Both store and product review or Store review only.
- Select Save review.
Once saved as a store review, it will appear in your SEO / All reviews widget. If you chose to save it as both a store and product review, it will remain on the applicable product review widget as well.
You cannot convert a product review with no text into a store review.
Convert a store review into a product review
To convert a store review into a product review:
- Navigate to Reviews > All reviews.
- Select the three dots (additional options) icon next to the review.
- Select Save as product review…
- If the review is not yet connected to a product, select a product from the modal that appears.
- Choose whether the review should be both a product and store review, or a product review only.
Select Save review.
Import store reviewsImport store reviews
Importing store reviews is currently supported for Yotpo, Stamped, Okendo, and custom uploads (i.e., uploads following Klaviyo’s format). You can import store reviews to feature directly on your site (i.e., in the SEO / All reviews widget).
To import store reviews:
- Export reviews from your previous provider.
- If you used Yotpo, Stamped, or Okendo previously, you can skip this step. If you used any other provider, adjust your CSV file to match Klaviyo’s format.
- If a review is only for your store (i.e., not also for a product), leave the Product ID column blank for that row. Do not delete the product ID column, even if all the reviews in your file are store reviews.
- Click Reviews from the Klaviyo sidebar.
- Navigate to the All reviews tab.
- Select Options.
- Click Import Reviews.
- Select Stamped, Yotpo, Okendo, or Other/Not sure as your previous reviews provider.
- Follow the steps in the import modal.
Once you’ve completed these steps, any reviews that were marked as store reviews in your import will appear as store reviews in Klaviyo.
Display store reviewsDisplay store reviews
Once you’ve imported store reviews, you must turn on a setting so they appear in your SEO / All reviews widget alongside product reviews.
- Navigate to Reviews in Klaviyo.
- Click Reviews settings.
- Select Onsite widgets.
- Select the SEO / All reviews widget card.
- Click Store reviews.
- Toggle on the Show store reviews setting.
- Choose where store reviews should appear: A single list with product reviews or A separate tab for store reviews.
- Click Publish changes.