How to create an abandoned cart flow for Amazon Buy with Prime

You will learn

Learn how to create an abandoned cart flow to send reminders to your Buy with Prime customers. Flows, also known as automations or drip campaigns, are Klaviyo’s tools for personalized communications with your customers. An abandoned cart flow is a message or sequence of messages sent to someone who started checkout, but failed to complete the purchase.

Before you begin

• These steps use Klaviyo’s Amazon Buy with Prime integration. If you have not already set it up, follow our guide on Getting started with Buy with Prime for step-by-step instructions. If you use Buy with Prime through Shopify, check that guide before adding a separate integration.
• To create the flow, you’ll also need to have Klaviyo integrated with your ecommerce platform. To learn how to integrate if you’ve yet to do so, find your ecommerce platform on our Help Center.
• Before building the flow, check that you can select Checkout Started and Placed Order from Amazon Buy with Prime, plus Placed Order from your ecommerce platform. These metrics are needed for the trigger and purchase filters below.
• Want to learn more about how flows work in Klaviyo? Check out Getting started with flows.

About Buy with Prime flows and your ecommerce platform

To create a flow using Buy with Prime data, you’ll also need to use data synced to Klaviyo from your ecommerce platform. This is because some necessary data (such as your product catalog and data from purchases made directly on your ecommerce platform) does not sync through the Buy with Prime integration.

How to create an abandoned cart flow

Reminding customers about their cart can greatly prevent lost sales: almost 70% of shopping carts are abandoned on average.

For Buy with Prime, this flow is triggered by the Checkout Started event, which is tracked when a customer clicks Proceed to checkout on their Buy with Prime cart and authenticates with Amazon. This flow also has a time delay, and its profile filters exclude customers who purchase after entering the flow, either using Buy with Prime (via the Buy with Prime Placed Order event) or directly in your site’s checkout page (via your ecommerce platform’s Placed Order event).

For Shopify customers

1. In your Klaviyo account, select the Flows tab.
2. Click Create flow in the upper right.
3. Use the Integrations filter to select Amazon Buy with Prime.

4. Select the flow Abandoned Cart Reminder, then click Use template in the window that appears.
   

5. In the flow builder, customize the flow and the emails within it to fit your brand. The flow emails will be automatically configured to show customers an item they’ve left behind, and bring them back to their carts via the Return to your cart button. To learn more about best practices for abandoned cart flows, read our article How to create an abandoned cart flow.
6. Check that Profile filters include Placed Order zero times since starting this flow for both Amazon Buy with Prime and Shopify, joined with AND. Preview each email using a Buy with Prime checkout event and check the product details and cart-return link before turning on the flow.
7. When you are ready to send automatically, click Review and turn on (or Update status), select Live, keep Update status now selected, and click Save. To review recipients before sending each message, choose Manual instead. Manual messages wait in Needs Review until you send or cancel them. Learn more about flow action statuses.

For non-Shopify customers

1. In your Klaviyo account, select the Flows tab.
2. Click Create flow in the upper right, then Build your own in the upper right.
3. Name your flow (Buy with Prime Abandoned Cart, for example) and add any tags. Select Create manually if you see a choice of creation methods; otherwise, click Create flow.
4. In the trigger selector, open Your metrics, select Amazon Buy with Prime, and choose Checkout Started.
5. Under Profile filters, click Add, then Add profile filter. Choose What someone has done (or not done) for each of these 2 conditions and join them with AND:
   a. Placed Order (Buy with Prime) zero times since starting this flow
   AND
   b. Placed Order (Your ecommerce platform - e.g., BigCommerce) zero times since starting this flow.
   
   

6. Click Save to save the filters. Back in the trigger setup, click Save, then Confirm and save to finish configuring the trigger.
7. Add a time delay of 4 hours.
8. Add your first abandoned cart email reminder.
9. Add a time delay of 20 hours.
10. Add your second abandoned cart email reminder.
    

11. Personalize your flow emails to feature items left in a customer’s cart by pulling Buy with Prime product data using dynamic template variables into an email text block. Learn more in How to create an abandoned cart flow.
12. Add a button that returns the customer to their checkout. In the email editor, click Preview and copy the checkout URL variable from the Buy with Prime event properties. Close the preview, then paste the variable into the button’s link field. Use the event variable, not a sample customer’s URL.
13. Preview both emails using a Buy with Prime checkout event. Check that the product details render correctly and that each button returns to the expected checkout.
14. When you are ready to send automatically, click Review and turn on (or Update status), select Live, keep Update status now selected, and click Save. To review recipients before sending each message, choose Manual instead. Manual messages wait in Needs Review until you send or cancel them. Learn more about flow action statuses.

Outcome

You’ve now learned how to create an abandoned cart flow using Buy with Prime data.

Additional resources