Shopify provides many default email templates that can be leveraged within Shopify for automated notifications, such as shipping updates and password resets. While these templates are functional, there is no built-in template editor in Shopify that you can use to customize and style these emails. Enter Klaviyo!
With Klaviyo, you can fully customize your Shopify notification templates with a distinct layout and style. Klaviyo has already done the hard part for you - we meticulously pre-built each of Shopify's default templates in Klaviyo and added all the Shopify variables needed to populate relevant dynamic content. All you have to do is customize each one to your liking and then click export.
After you integrate Klaviyo with your Shopify store, you will see the following section in your account's Getting Started tab: Customize Shopify Notification Emails
If you click "Let's Go" here, you will be taken to your account's Email Templates tab where you will find a series of pre-built Shopify templates below Klaviyo's default newsletter templates. You can click on any template here to customize it, and can export the HTML for a template by clicking Export from the Edit dropdown menu.
Customize your Notification Templates
You can use Klaviyo's powerful template editor to change colors, add content, and otherwise style your Shopify Notification templates.
To add product images in a Shopify order confirmation email, you'd need to modify the HTML and add Shopify's specific tags. Here's an article from their forum on this topic. If you have an issues, we recommend contacting Shopify support.
Unfortunately, Shopify doesn't currently support the use of Product Feeds. For this reason, if you attempt to export a notification template from Klaviyo that has a Product Feed block, you will see an error message or the Export option will be grayed out. If you delete the Product Feed block, you should then be able to successfully export the template.
Modify Template Variables & Preview Your Template
Keep in mind that all of the variables you see in these templates are Shopify variables. While you can edit the content, and further customize these templates any way you'd like, edit the blocks with dynamic variables with caution. If you make too many changes, you may impact the functionality of the template.
To learn more about Shopify's email variables as you consider editing these templates, click here.
Since all of the variables in these templates are Shopify variables, this also means you will want to export these email templates and preview them directly in Shopify. This will allow you to get the best idea of what these notifications will look like when sent to your customers. You won't be able to preview these templates in Klaviyo and see the variables populate with dynamic content.
Create a Brand New Shopify Notification Email Template
If you completed the Setup Wizard already and integrated your Shopify store, all available Shopify Notification templates should have already populated in your account and automatically updated with your brand's logo, color scheme, fonts, and social links.
If you would like to create a new email template and have not yet completed the Setup Wizard yet, you can go to the Email Templates tab of your account and click the Create Template button. Next, choose the relevant Shopify Notification template from the Shopify section.
Click Create Template and you'll be taken to the template editor. From there, you can edit any blocks you'd like, and also add new blocks/block styles to customize the template for your brand.
Export your Template To Shopify
All Shopify Notification emails are sent through Shopify, not Klaviyo. Once you've customized your templates, you'll need to export the HTML code and paste it into Shopify as a final step. To export your template:
- Click Export HTML for the relevant template on the Getting Started tab or
- Go to your Email Templates tab, click the Edit drop-down for a template, and then choose Export
If your template features a Product Feed block, you will be unable to export your template. This is because Shopify doesn't currently support the use of Product Feeds. After you delete the Product Feed block, you should then be able to successfully export your template.
To copy/paste your code into Shopify:
- In your Shopify store's back-end, click Settings and then Notifications
- Here, find the first notification template you would like to update and click on it; you will need to copy HTML code for each individual notification email individually
- You will immediately see a large section labeled "Email body (HTML)"
- Here, copy the HTML code you exported from Klaviyo and paste it into Shopify - you will want to replace the existing code you will see in this window already!
- Next, try and send yourself a test email - you should get an example in your inbox that reflects the customized template you designed in Klaviyo
If you've made it this far, make sure you click save. And congratulations! You've taken the first step to improve your Shopify emails.
Keep in mind that Klaviyo has all of your templates saved. If you decide to change your logo or website theme, it's easy to go back and update these notification emails as well.