At Klaviyo, we take sending seriously. We look at every single account that signs up for Klaviyo to ensure they are a real business sending email to opted-in recipients. One of the ways we do this is an initial Account Verification Check.
When you send or schedule your first campaign or turn your first flow live, we take a deep look at your account. Our sophisticated algorithms look at more than a dozen different attributes of your account to confirm it is legitimate.
We believe that the best businesses both help and protect their customers. In the world of email, there are many shared infrastructure elements and a key to success is keeping the reputation and performance of those elements pristine. That starts with each individual account.
If at any time you disagree with the finding of our Account Verification Check, please contact our Success Team.
We are in the business of helping marketers be more successful with their email marketing. This check makes sure that great businesses like yours are protected and are set up for success on Klaviyo.