How to create, edit, delete, and manage templates

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Learn how to create, edit, delete, and manage your email templates in the Email Templates tab. 

Create a template

Follow these steps to create a new template.

  1. Navigate to Content > Templates
  2. Click Create Template
  3. Select a template to start
  4. Give your template a name
  5. Click Create Template

This takes you to the template editor where you can create your content and save your template.

Edit a template

Follow these steps to edit a template.

  1. Navigate to Content > Templates
  2. Locate the template you want to edit
  3. Click the title of the template to open the template editor

This takes you to the template editor where you can edit your content and save your template.

This will not update templates that are in use in your flows or unsent campaigns. 

Change the name of a template

From Content > Templates, locate the template you want to update and select the three dots on the far right-hand side. In the dropdown, you'll be able to change the name of the template when you select Edit Name.

Additional Options menu for a template in the Email Templates tab

Clone or delete a template

 Follow these steps to clone or delete a template.

  1. From Content > Templates tab locate the template you want to clone or delete
  2. Click the dropdown and select the option you want to take
    A user clones a template in Klaviyo's email templates tab

Deleting a template will not impact any flows or campaigns that use the template. When you use a template email in a flow or a campaign, Klaviyo makes a copy of the template, and it's no longer connected to the template found in your Templates tab. 

Save an email as a template

If you're working with either a draft campaign email or a flow email, you can save your email as a template. To save a campaign email as a template: 

  1. Click the Content step from within an existing unsent campaign 
  2. Click the Edit Email dropdown
  3. Select Save as Template
    A cursor hovers over the Save as Template button in the Edit Email menu
  4. Enter a name for your template and click Save as Template

Your email template is now available in the Templates tab.

To save a flow email as a template: 

  1. Click the Message Content tab
  2. Click the Edit Content dropdown
  3. Select Save as Template
    A cursor hovers over the Save as Template option in the Edit Content menu
  4. Enter a name for your template and click Save as Template

Your email template is now available in the Templates tab.

Sending templates

In Klaviyo, there are two main ways to send your email templates to your subscribers: 

  • Use a campaign to send an email template to a group of subscribers at the same time 
  • Use a flow to send an email template based on when a subscriber does something

Switching templates

If you're working with either a draft campaign email or a flow email, you can change the template you're working with. To switch to a new template in a campaign: 

  1. Click the Content tab within an unsent campaign
  2. Click the Edit Email dropdown
  3. Select Change Template
  4. Select an option: Drag and Drop, Text Only, or HTML, then select and edit your template

Select a new template menu for a campaign

To switch to a new template in a flow email: 

  1. Click the Message Content tab
  2. Click the Edit Content dropdown and select Change Template
  3. Select an option: Drag and Drop, Text Only, or HTML, then select and edit your template

Select a new template menu for a flow email

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