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To keep Klaviyo fast and reliable, there is a maximum number of lists and segments that can be created in each account. You may see warnings or be blocked from creating new lists or segments once your account reaches its limit.
Learn how to create a sending schedule based on customer engagement. This is key to achieving strong open rates and maintaining a positive relationship with your subscribers. Sending too often to unengaged profiles will hurt your sender reputation, whereas sending too infrequently to engaged customers is leaving money on the table. It's best to achieve a happy medium through the use of segments and sending schedules. In this article, you'll learn how to segment subscribers into engagement tracks that will inform your sending habits.
Learn how to use segmentation to create customer persona segments based on the actions they have taken. This allows you to send more relevant marketing communications so you can gain the most value from your audience.
Learn how to offer your subscribers the option to opt out of emails and SMS related to specific holidays like Mother’s Day, Father’s Day, BFCM, or Christmas. Then, learn how to exclude those who opt out of those messages. Holidays can be a sensitive time of year for some members of your community, so allowing subscribers the option to opt out can be a way to build trust and provider a better customer experience.
Learn how to take a random sample from a list or segment in Klaviyo. This can be useful when running a contest or giveaway, or when you'd like to send a message to a random subset of an audience.
Learn how to collect someone's preferred language and then target them in that language.