Analytics
Build and interpret reports and improve your performance against industry benchmarks.
Benchmarks KPIs
- How to Increase Flow Open Rates
- How to Increase Email Conversion Rates
- How to Reduce Spam Complaint Rates
- How to Decrease Bounce Rates
- Understanding email unsubscribe rates
- How to Increase Email Click Rates
Benchmarks
- How to Export Your Benchmarks
- Understanding benchmarks in Klaviyo
- How to Customize Benchmark Pages
- Understanding Peer Groups and Industry Benchmarks
- About Percentiles in Klaviyo
- How to Improve Your Benchmarking Performance
Analytics How-Tos
- How to Configure OneTrust with Klaviyo's Cookies
- How to Configure Custom Reports to Track Apple Mail Privacy Protection/iOS 15 Opens
- How to Schedule Custom Reports
- How to Export a List of Queued Back in Stock Subscribers
- How to Create a Custom Viewed Page Metric
- How to Add UTM Tracking to Campaigns and Flows
Analytics References
Analytics Tutorials
- Understanding the overview dashboard
- Troubleshooting Viewed Product Tracking
- Getting Started with Reporting
- Guide to Managing Your Metrics
- Guide to Klaviyo Onsite Tracking
- Guide to Customizing Your Analytics Dashboard
Analytics Explanations
- How to Use the Reports Library
- Understanding Klaviyo message attribution
- Understanding the subscribed to list metric
- How Segment Engagement Reports Can Help You Judge Lead Quality
- Understanding cookies in Klaviyo
- Understanding Conversion Tracking