Analytics
Build and interpret reports and improve your performance against industry benchmarks.
Benchmarks KPIs
- How to Increase Flow Open Rates
- How to Increase Email Conversion Rates
- How to Reduce Spam Complaint Rates
- How to Decrease Bounce Rate
- How to Decrease Email Unsubscribe Rates
- How to Increase Email Click Rates
Benchmarks
- How to Export Your Benchmarks
- Guide to Benchmarks in Klaviyo
- How to Customize Benchmark Pages
- Understanding Peer Groups and Industry Benchmarks
- About Percentiles in Klaviyo
- How to Improve Your Benchmarking Performance
Analytics How-Tos
- How to Schedule Custom Reports
- How to Export a List of Queued Back in Stock Subscribers
- How to Create a Custom Viewed Page Metric
- How to Add UTM Tracking to Campaigns and Flows
- How to Edit the Location of Your Tracking Pixel
- How to Calculate Retention Rate
Analytics References
Analytics Tutorials
Analytics Explanations
- Understanding the Metric Service Switchover and Profile Properties Updates
- How to Use the Reports Library
- About Klaviyo Message Attribution
- Understanding the Subscribed to List Metric
- How Segment Engagement Reports Can Help You Judge Lead Quality
- About Cookies in Klaviyo