Analytics
Build and interpret reports and improve your performance against industry benchmarks.
Benchmarks KPIs
- How to increase flow open rates
- How to increase email conversion rates
- How to reduce spam complaint rates
- How to decrease bounce rates
- Understanding email unsubscribe rates
- How to increase email click rates
Benchmarks
- How to export your benchmarks
- How to use benchmarks reports
- How to customize benchmark pages
- Understanding peer groups, benchmarks, and how Klaviyo uses your data
- Percentiles in Klaviyo reference
- Understanding your benchmarking performance
Analytics How-Tos
- How to increase push notifications opens
- Troubleshooting empty cards on analytics dashboards
- How to build an analytics dashboard
- How to change your email and SMS message attribution settings
- How to Configure OneTrust with Klaviyo's Cookies
- How to Configure Custom Reports to Track Apple Mail Privacy Protection/iOS 15 Opens
Analytics References
Analytics Tutorials
- Using revenue per recipient to inform your marketing strategies
- Troubleshooting Placed Order tracking
- Troubleshooting Started Checkout tracking
- Troubleshooting Added to Cart tracking
- Getting started with analytics dashboards
- Troubleshooting Viewed Product tracking
Analytics Explanations
- Getting started with the new home dashboard
- How to use the reports library
- Understanding Klaviyo message attribution
- Understanding the subscribed to list metric
- Understanding how segment engagement reports can help you judge lead quality
- Understanding cookies in Klaviyo