Experiments

Learn how to easily analyze the success of your A/B tests using the experiments section. The experiments section gathers all A/B tests conducted in campaigns and flows, and offers insights into the tested elements, the marketing channels used, success rates, and other data.

Learn how to use global holdout groups to understand the impact and efficacy of your marketing. Global holdout groups provide a way to exclude a number of profiles from your messaging to determine the incremental success of your marketing program. These holdout groups allow you to compare and then analyze the base value of your marketing programs, as well as ways to continually optimize these strategies.