How to request a long code in Klaviyo
To request a long code, you must:
- Be an Owner, Admin, or Manager.
- Have a paid SMS plan.
- Have SMS set up in your account.
You will learn
Find out how to request or register a long code so that you can start sending SMS.
Long codes are available for the following countries:
- Australia
- Austria
- Belgium
- Denmark
- Finland
- Germany
- Hungary
- Ireland
- Italy
- Norway
- Poland
- Portugal
- Spain
- Sweden
- The Netherlands
- United Kingdom
Not sure which number type is best for you? Check out this article that compares the different SMS number types and their advantages.
Before you begin
Some countries have requirements when applying for a long code. Click on the subsection below that applies to your country to view the requirements.
Australia
Australia requires that every business requesting a long code provide certain information. You’ll need to show proof of your business’s:
- Name
- ID number (i.e., Australian business number)
- Business address
A commercial registry (or equivalent documentation) can be used as proof of all of the above.
Required information | Accepted documents |
Business name | Commercial registry (or equivalent documentation) |
Business address |
|
Australian business number | Commercial registry (or equivalent documentation) |
Belgium
To register a Belgian long code (LC), the business must have a registered business address in Belgium. Only businesses with a Belgian address are eligible to obtain a Belgian LC.
Belgium requires the following information to register a long code:
Required information | Supporting documents |
Business name | Commercial registry (or equivalent documentation) |
Business address |
|
Business registration number | Commercial registry (or equivalent documentation). |
Personal email address for a point of contact | Provide an email address that meets the following criteria:
|
Finland
Finland requires your business address. You do not need to upload supporting documents.
Germany
To register a German long code (LC), the business must have a registered business address in Germany. Only businesses with a German address are eligible to obtain a German LC.
Germany requires the following information to register a long code:
Required information | Supporting documents |
Point of contact |
|
Business name | Commercial registry (or equivalent) |
Business registration number | Commercial registry (or equivalent) |
Business website | Valid website address |
Business address | Commercial registry (or equivalent) |
Ireland
Ireland requires that every business requesting a long code provide certain information. You’ll need to show proof of your business’s:
- Name
- Business registration
- Business address in Ireland
Submit proof of business registration from an authorized government authority that includes your business name and address in Ireland. Examples include:
- IE Company Registration Office proof of business registration
- UK Companies House certificate of incorporation
Italy
To obtain a long code in Italy, every business must provide:
- Business name
- VAT number
- Business address
- Proof of business address
Required information | Accepted documents |
Business address | Any address |
Proof of address |
|
Best practices
If you’re replacing an existing sending number, let your SMS recipients know about the change before requesting a long code. For details, check out this article on how to alert your subscribers about a change in number.
Long code requests have different approval times depending on the country. For Australia, Belgium, Germany, Ireland, and Italy, allow 1–3 business days for your documents to be reviewed. In countries that do not require documents, the long code is available immediately after a successful request.
Once your request has been approved, your long code will be automatically assigned to your account. For most countries, your long code will be the default sending number for all messages for the corresponding country.
Request a long code in Klaviyo
If you send to multiple countries, each country must have a separate long code, so you must repeat this process per country.
- Navigate to Settings > Text message.
- Select Sender information.
- Either:
- Select Add country (if you don't see your country listed), then search for that country in the resulting modal.
- In the line with the flag for your country, click the 3 vertical dots on the right-hand side and click Edit.
- In the modal, choose Long code.
- This is the only option for Belgium.
- This is the only option for Belgium.
- Click Next.
- If prompted, enter your business information. If documents are required, make sure the details match them. Select Next.
- If prompted to upload documents, choose a Document type and upload the supporting documents required for your country. At least 1 document must include your full business address.
- Select Confirm to submit your documents.
- Check the confirmation message to make sure your request was submitted.
Outcome
If your long code request requires documentation, allow 1–3 business days for review. Your long code becomes available after approval. If no documents are required, it is available immediately after a successful request. Once available, you can start adding it to your sign-up forms, website, or email banners.
Additional resources
- Understanding SMS sending numbers
Learn about the SMS sending numbers for every country that Klaviyo can send to, including what each number type can do.
- Understanding SMS sending numbers
Learn about the SMS sending numbers for every country that Klaviyo can send to, including what each number type can do.
- How to tell subscribers about a change in phone number
Learn how to properly inform subscribers when you switch your phone number.
- How to collect SMS consent with a tap-to-text form
Learn how to set up a tap-to-text sign-up form to collect phone numbers from new prospects. With tap-to-text, site visitors can click a button in your sign-up form to automatically open their text messaging app where Klaviyo has added a message. They only need to send the message to subscribe.