How to manage your settings in Klaviyo Starter in Shopify

You will learn

Learn what each section of the Klaviyo app's Settings page controls, including your store connection, sending domain, and the name and email your messages send from.

From the Klaviyo Starter dashboard in your Shopify admin, select Settings in the app navigation.

Plan and usage

Shows your current plan and usage for email sends, profiles, live flows, and live sign-up forms. Click Upgrade to open the upgrade options.

Store connection

Shows the store URL Klaviyo is connected to (set automatically at install, not editable) and whether the Klaviyo app embed is enabled in your theme. Click Open theme editor if the embed is disabled, or Manage in theme editor if it is enabled. The status refreshes when you return to the tab after making theme changes.

Business address

Shows the company name and business address used in your email footers. To update them:

1. Click Edit under Business address. If no complete address is saved, the fields are already open.
2. Enter your company name and complete business address.
3. Click Save in the bar that appears. You'll see Settings saved.

Sending domain

Shows your sending domains and their statuses (for example Verified or Pending verification). New accounts send from Klaviyo's shared domain, which is already verified, so you can send immediately.

To use a branded sending domain, you need access to your domain's DNS settings.

1. Click Add domain under Sending domain.
2. Enter your Domain and Subdomain, then click Add domain. The subdomain defaults to send.
3. Add the DNS records shown to your domain provider. Use the provider help links in the dialog for instructions.
4. Return to Klaviyo and click Verify. If verification fails, check the DNS records and try again.
5. After verification succeeds, click Activate to start using the domain.

If you choose Activate later, the domain shows Verified — not active. When you are ready, open its actions menu, select Activate, then click Activate in the dialog. Keep the DNS records in place after activation.

Email sender

Controls the default sender for everything you send:

• From name: the display name recipients see. For a new account, it defaults to the company name used during setup, which uses your Shopify shop name if you do not provide a different name.
• From email: for a new account, defaults to your store's customer-facing contact email in Shopify. If Shopify does not provide one, it uses the store owner's Shopify email.

1. Edit either field.
2. Click Save in the bar that appears. You'll see Settings saved.

Note: We recommend setting these before your first campaign. You can override the sender email address for an individual email in its editor.

Double opt-in

Turn on Double opt-in to ask new subscribers to confirm their email address before joining the list used by your Klaviyo Starter sign-up forms. Turn it off to use single opt-in. The change saves automatically when you use the switch.

If the page says your sign-up list has not been created yet, publish a sign-up form, then return to this setting.

Branding

Emails and forms on the free plan include Powered by Klaviyo branding. This section shows its status and lets you start an upgrade to remove it. After guided setup, click Upgrade to open the upgrade options.

During guided setup, branding can't be removed yet. Click Learn more, select Help me fix this when I'm done onboarding to save your preference, then click Got it.

Additional resources

• Understanding free plan limits and upgrading: removing branding and raising limits.
• Getting started with Klaviyo Starter in Shopify: enabling the app embed.