Understanding free plan limits and upgrading in Klaviyo Starter in Shopify

You will learn

Learn what's included in your free Klaviyo plan inside Shopify, what happens when you reach a limit, and what changes (and doesn't) when you upgrade.

What the free plan includes

Your free plan includes email campaigns, automated messages, sign-up forms, your store's audience data, and dashboard analytics, with these limits:

• 3 automated messages live at once. The count includes automations created at klaviyo.com.
• 250 profiles and 500 emails per month.
• 1 live sign-up form.
• Powered by Klaviyo branding on emails and forms.

What happens at a limit

• Trying to set a fourth automation live shows an upgrade prompt; nothing you built is lost, and you can turn another automation off instead.
• If you reach your email send limit, sending pauses until the next month or an upgrade. You'll see a warning as you approach it.

Upgrading

When you choose to upgrade, you'll be taken to Klaviyo to pick a plan. Upgrading only adds capability:

• Everything stays connected: your lists, forms, automated messages, and campaign history carry over unchanged.
• Limits rise, and Powered by Klaviyo branding is removed.
• You gain access to the full Klaviyo platform, including SMS, advanced multi-step automations, and deeper analytics.

Note: Nothing in your Shopify store changes when you upgrade; the app and your storefront keep working exactly as before.

Additional resources

• How to manage your settings: where branding status appears.
• How to create and manage automated messages: managing which automations are live.