PrestaShop data reference

You will learn

Learn about the metrics and customer data synced from PrestaShop to Klaviyo. 3 types of events sync from PrestaShop to Klaviyo: 

• Order events synced every 30 minutes (e.g., Placed Order).
• Transactional order events synced in real time, if you choose to enable them in your module settings (e.g., Placed Order Transactional).

• Klaviyo onsite events (Active on Site, Viewed Product, and Added to Cart).

Transactional versus non-transactional metrics

If you toggled on Send real-time order events to Klaviyo when integrating, a second set of order events labeled as transactional will sync to Klaviyo in real time. For instance, you’ll see a metric in Klaviyo labeled Placed Order Transactional, which will sync in real time, in addition to a metric labeled Placed Order, which will sync every 30 minutes. The real-time transactional events that sync to Klaviyo are:

• Placed Order Transactional
• Fulfilled Order Transactional 
• Canceled Order Transactional
• Refunded Order Transactional

PrestaShop metrics

You can view all PrestaShop metrics in Klaviyo by navigating to Analytics > Metrics. Filter by PrestaShop to see order and transactional order events (they will have a PrestaShop icon) or filter by API to see Klaviyo onsite events (they will have a gear icon). 

Active on Site

This event is created when a customer is active on your PrestaShop store. 

Viewed Product

Klaviyo tracks this event when a customer views a product on your PrestaShop store. This is useful if you'd like to set up a browse abandonment flow or provide customers with personalized product recommendations based on product browsing data.

Added to Cart

This event is created when a customer adds an item to their cart.

Started Checkout

The Started Checkout metric is created when:

• A customer logs in to their account, adds something to their cart, and navigates to the checkout page.
• Without logging in, or using guest checkout, a customer adds something to their cart, navigates to the checkout page, and enters their email address.

Klaviyo captures the value of a cart at the time of checkout, as well as other pertinent details of a customer's cart that you can leverage for personalized abandoned cart emails. You can filter and target each event based on the following criteria:

• Language
  The language used.
• CartID
  An ID assigned to the cart.
• Items
  The names of the products in the cart, e.g., Red T-shirt or Blue Pants.
• ItemCount
  The number of items in the cart.
• TotalDiscounts
  The total amount of any coupons or discounts if someone used a code, e.g., 10.00.
• Categories
  The complete set of categories for the products in the cart, e.g., t-shirts, men's, pants and sale.
• Tags
  The list of meta keywords for the products in the cart.
• ShopId
  The ID of the shop associated with the order.
• ReclaimCartUrl
  A URL that can be used to rebuild the customer’s cart, for instance in an abandoned cart email.
• $event_id
  The ID of this Started Checkout event.
• $value
  The value of the cart.
• $extra
  An array of extra data.
  
  

Placed Order, Fulfilled Order, Canceled Order, and Refunded Order

All of these events are created based on the order status mapping you configured when integrating. Each event includes product information about the items purchased, including product names, categories, etc. You can filter and target each event based on the same criteria:

• $value
  The total value of the order.
• $extra
  An array of extra data.
• Categories
  The complete set of categories the products in the order, e.g., t-shirts, men's, pants and sale.
• ItemCount
  The number of items in the order, e.g., 2.
• Items
  The names of the products in the order, e.g., Red T-shirt or Blue Pants.
• ShopID
  The ID of the shop associated with the order.
• LanguageID
  Shop language ID as a two-letter code e.g., EN.
• TotalDiscounts
  The total amount of any coupons or discounts if someone used a code, e.g., 10.00.
• DiscountCodes
  Any discount or coupon codes someone used towards the order, e.g., SPRING10.
• Tags
  The list of meta keywords for products in the order.
• OrderStatus
  The status of the order, as configured in order status mapping, e.g., Payment Accepted.

Ordered Product

By default, this event is tracked once for every product a user orders when they place an order. For example, if a customer buys a t-shirt and a pair of jeans, one Placed Order event is tracked along with two Ordered Product events.

The event Klaviyo tracks includes detailed information about each product someone purchases. This is useful when creating behavioral segments based on product options and other detailed information that's not available in the Placed Order event. You can filter and target Ordered Product events based on the following criteria:

• Name
  The name of the ordered product.
• SKU
  The SKU of the ordered product.
• ProductId
  The ID of the ordered product.
• Quantity
  The quantity of the ordered product.
• Categories
  The complete set of categories for the product, e.g., t-shirts, men's, and sale.
• Tags
  The list of meta keywords for the product.
• $event_id
  An ID associated with this Ordered Product event.
• $value
  The value of the ordered product.
• $extra
  An array of extra data.

Synced customer data

In addition to the metrics Klaviyo syncs from PrestaShop, Klaviyo will also create a unique profile for every customer that we sync. When we sync contact information, there are also certain custom properties that may get added to each Klaviyo profile. Here are the properties automatically synced from PrestaShop:

• Email, First and Last Name, City, State/Region, Zip Code, Country, Phone Number
  These built-in Klaviyo fields are automatically populated with all available data from PrestaShop.
• $locale
  The language and country tag of the store the customer interacted with (e.g., "en-us").
• $locale-language
  The language tag derived from the $locale property (e.g., "en").
• $locale-country
  The country tag derived from the $locale property (e.g., "us").
• Last Order Currency
  The currency of the customer's last order.
• Birthday
  The customer's birthday.
• Gender
  The customer's gender.
• PrestaShop Account Created Date
  The date on which the customer created their PrestaShop account.
• PrestaShop Default Group
  The default PrestaShop group that the customer belongs to.
• PrestaShop Groups
  All PrestaShop groups that the customer belongs to.
• PrestaShop Shops
  The shop(s) with which a customer has interacted.

Additional resources

• Getting started with PrestaShop

• How to use flows to send transactional emails