Back-populating allows you to retroactively schedule profiles for a flow. This way, you can populate people in your flow who would have been queued if the flow was set live earlier. This feature is available for list-, segment-, and metric-triggered flows. As for date-based flows, back-populating isn't necessary since Klaviyo will automatically check to see if and where profiles should fall in a date-based flow's timeline. This article explains how to back-populate a flow.
You cannot back-populate a flow that contains dynamic coupons. If you have any dynamic coupons, please change them to static coupons before back-populating.
To back-populate a flow, click on the Flows tab, and then on the name of the flow. Click on the Manage Flow dropdown in the header and click Back-Populate Flow Recipients.
Please note that if you are back-populating a flow with one or more SMS messages in it, you will want to review the message sending speeds associated with your account for a more accurate representation of when your text messages will actually go out.
For more details about back-populating, read Back-Populating Flows in Klaviyo.
List- and Segment-Triggered Flows
For list- and segment-triggered flow, choose one of the following options:
- Schedule for each step relative to the date someone was added to my list/segment
- Schedule for each step relative to when I click the back-populate button
Then, click Back-Populate Flow.
There is only one option for metric-triggered flows: profiles will be queued for messages relative to when they triggered the flow.
- Find more information on back-populating in Back-Populating Flows in Klaviyo.
- See how to Bulk Update Flow Statuses