How to Back-Populate a Flow

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Back-populating allows you to retroactively add qualified recipients into a flow. In this article, we explain how to back-populate. If you want more details on how back-populating works, read How Back-Populating Works in Klaviyo.

Callout: You cannot back-populate a flow that contains dynamic coupons. If you have any dynamic coupons, please change them to static coupons before back-populating.

Back-Populating in Klaviyo

How to Back-Populate a Flow

To back-populate a flow, click on the Flows tab, and then on the name of the flow. Check that the flow is in either manual or live mode before back-populating.

Click on the Manage Flow dropdown in the header and click Back-Populate Flow Recipients


Please note that if you are back-populating a flow with one or more SMS messages in it, you will want to review the message sending speeds associated with your account for a more accurate representation of when your text messages will actually go out.

Whether the flow is triggered by a list, segment, or metric affects your options for back-populating. There is no option for back-populating price drop- or date property-triggered flows. To learn more, check out How Date-Based Flows Queue Recipients.

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