How to add past profiles to a flow

You will learn

Learn how to add past profiles to a flow, which allows you to retroactively add qualified recipients into a flow that would’ve triggered the flow before it was set to live or manual. This process is formerly known as back-population.

If you want more details on how adding past profiles works, see the article on understanding how adding past profiles works in Klaviyo.

Before you begin

You can't add past profiles to flows with the following:

• Dynamic coupons
  If you have any dynamic coupons, please change them to static coupons before adding past profiles.
• MMS
  If you have any MMS messages, please change them to SMS before adding past profiles. In most case, removing images will convert MMS back to SMS. Learn about the difference between SMS and MMS.

How to add past profiles to a flow

To add past profiles to a flow:

1. Click on the Flows tab, and then click on the name of the flow.
2. Check that the flow's messages are set to either manual or live status before adding past profiles.
3. Click on the Manage flow dropdown in the header and click Add past profiles.
   

Whether the flow is triggered by a list, segment, or metric affects your options for adding past profiles. List- and segment-triggered flows can add past profiles either relative to when you hit add past profiles, so all recipients start at the beginning of the flow, or relative to where the recipient falls within the flow's timeline, so recipients will join the flow based on when they joined the list or segment. Metric-triggered flows only add past profiles relative to when someone performed the action that triggered the flow. 

There is no option for adding past profiles to price drop- or date property-triggered flows. To learn more, check out our article on understanding how date-based flows queue recipients.

Additional resources

Understanding how adding past profiles works in Klaviyo

How to bulk update flow statuses