How to resend emails in Klaviyo

You will learn

Learn about the two methods for resending flow and campaign emails in Klaviyo.

The ability to resend flow and campaign emails can be very beneficial when the need arises. Suppose that a customer reaches out because they can’t find the email with their welcome coupon from your flow. You want customers, particularly first-time customers, to receive this email. The best thing to do is resend the message. You can also resend messages if you notice that someone was skipped for any reason; e.g., due to Smart Sending.

There are two ways you can resend any flow or campaign email to a single recipient:

• From an individual profile’s personal Inbox
• From the Recipient Activity view of a message

Limitations

Please be aware of a few limitations with resending emails:

• You can only resend emails in Klaviyo, and not SMS/MMS.
• You can only resend messages marked as "sent" or "skipped" in Klaviyo. If a message is currently scheduled to go out or was cancelled, you cannot resend it.
• You can only resend messages one at a time.

• The preview for the sent message will display dynamic content based on current data in your Klaviyo account, not what was sent in the original email. This is also true for the resent message.

  For example, if you include someone's first name in an email as dynamic content but then change the name associated with their profile later, the preview for the sent message will show the new name. Likewise, when you resend the message, the resent message will use the new name.

Resending from a profile

If you want to resend a flow or campaign message for a certain recipient:

1. Search for specific contacts using the search bar in the upper left-hand corner of your account.
   • You can use either the contact's name or email in the search bar.
2. At the top right of their profile, click Messages and find the email you wish to resend within either the Sent or Skipped tab.
3. Click Resend.

Resending from recipient activity

You can also resend from the Recipient Activity tab for both flows and campaigns. Note that after you click the Resend button, and the display will show as Sent. Refreshing the page will clear the message, and you will be able to resend the message again.

When a previously skipped email is resent, the record of the original skip will remain and the contact will not appear under the Recipients tab. By resending, Klaviyo will trigger an email with the same content again, but this will not change the record of the original send.

In other words, a profile will not move from the Skipped to Recipients tab because an additional, separate email is sent to them.

You will, however, be able to track that the resent email was received on the contact profile’s Activity Feed, and the subsequent opens and clicks will also be tracked.

Resending flows

For resending flow messages:

1. Navigate to the specific flow and flow message.
2. In the Performance section of the sidebar, click View details.
3. Navigate to Recipient activity > Recipients.
4. Hover over the profile you'd like to resend to, and click Resend.
   
   Keep in mind that when you resend a flow email, we will not apply any flow filters. Clicking Resend will immediately send the message to the recipient without any filters applied. Smart Sending is also not applied to resends.

Resending campaigns

The process of resending a campaign is almost identical to that of flows.

1. Click into the campaign that you want to resend.
2. Navigate to the Recipient activity tab.
3. Hover over the profile who you want to resend the campaign to.
4. Click the Resend button. Note that Smart Sending is not applied to resends.
   

Additional resources

• Guide to smart sending in Klaviyo
• How to resend a campaign email to "non-openers"