How to create a segment of SMS subscribers

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Learn how to create a segment of all of your opted-in SMS contacts. 

Bringing your SMS subscribers into one segment is important to trigger flows, create campaigns, gather business insight. Let’s walk through how to create that segment.

Build an SMS subscribers segment

  1. Navigate to Lists & Segments
  2. Click Create List/Segment > Segment 
  3. Name your segment
  4. Choose If someone is or is not consented to receive SMS from the dropdown menu
  5. Keep the default for the condition, Person is consented to receive SMS
  6. Save the segment

Segment of SMS subscribers in Klaviyo

You'll now have a segment of everyone who is currently opted in to SMS. 

Using the segment in Klaviyo

Once you’re done creating that segment, you can target a signup form for when a subscribe is on your site. If you add the condition where someone has joined your SMS marketing in the last two weeks, you can display relevant, on-site information about your texting program or remind them of a deal that you may have sent to them.

Example of targeting SMS subscribers with a form

You can also use this segment to send a campaign. For instance, you can tell your SMS subscribers about a flash sale.

Example of a campaign for SMS subscribers

Lastly, you can use this segment to gain business insight into how your SMS marketing is performing. For more information, check out our article on Analyzing SMS data.

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