Bringing your SMS subscribers into one segment is important to trigger flows, create campaigns, gather business insight. Let’s walk through how to create that segment.
Building the Segment
To build the segment, simply navigate to Lists & Segments > Create List/Segment > Segment. Name your segment and then choose If someone is or is not consented to receive SMS from the dropdown menu. The default is that Person is consented to receive SMS. Save this, and you'll now have a segment of everyone who is currently opted-in to SMS.
Using the Segment in Klaviyo
Once you’re done creating that segment, you can do a few things in Klaviyo. First, you can trigger a flow off of someone joining that segment and set up a welcome to SMS flow.
Second, you can target a signup form for when they’re on your site. If you add the condition where someone has joined your SMS marketing in the last two weeks, you can display relevant, on-site information about your texting program or remind them of a deal that you may have sent to them.
Third, you can use this segment to send a campaign. For instance, you can tell your SMS subscribers about a flash sale.
Lastly, you can use this segment to gain business insight into how your SMS marketing is performing. For more information, check out our article on Analyzing SMS Data.