Can a custom property be used in an email?

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Can a custom property be used in an email?

Yes, you can reference any custom property from a profile dynamically within an email template using one of our variable tags. The syntax for the tag would be {{ person|lookup:'profile's custom property name' }}

An example of this would be {{ person|lookup:'Favorite Color' }}. Whatever value is on the 'Favorite Color' property on the recipient's profile will dynamically populate in that email when it is sent.

You can view a fill list our template tags and variable syntax on our article on Template Tags and Variable Syntax.

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