Toast data reference

You will learn

Learn what data syncs from Toast to Klaviyo and where to view it. This includes both order data (such as Placed Order, Ordered Product, etc.) and customer data. If you have not already, read our guide on getting started with Toast for step-by-step instructions on integrating, before continuing with this article. 

How to view your Toast data

Klaviyo syncs many different events from Toast related to order placement and fulfillment. Please note that Klaviyo only syncs online order events from Toast.

To view your Toast data:

1. Click the Analytics dropdown in the left-hand navigation sidebar.
2. Select Metrics. Here, you can view all of the metrics in your account. The metrics with a Toast icon represent all of the metrics synced from your Toast integration.
3. Filter this view to see only Toast metrics by using the filter selector next to the search bar.

Placed Order

This event is tracked when an order was placed (submitted) to Toast and includes all of the product information about the items purchased, store information and order details that can be used in follow up emails and SMS. You can filter and target Placed Order events based on the following criteria:

• $value
  The total value of the placed order, inclusive of any applied discounts.
• Items
  The names of the products in someone's order, e.g., tea or coffee.
• Item Count
  The count of line items in the order, e.g., 2. Note that this does not account for the quantity of items.
• Fulfillment Method
  The option used to fulfill the order.

• Order ID
  The unique ID associated with the order in the form of a string of letters and numbers.

• Discount Applied
  Whether or not a discount was used for the order. (true/false)
• Source
  The source of the order, e.g., Online, Toast Local, Toast Pickup App.
• Restaurant Name
  The name of the restaurant associated with the order.
• Number of guests
  The quantity of guests associated with the order.
• Payment type
  The payment method used, e.g., CREDIT
• Loyalty Applied
  The unique ID of the guest placing the order in the form of a string of letters and numbers.
• Loyalty Vendor
  The vendor associated with the loyalty program, e.g., TOAST

Ordered Product

This event is also tracked when a customer places an order, but a separate event is tracked for each item someone purchases. For example, if someone buys a coffee and a sandwich, one Placed Order event will be tracked along with two Ordered Product events; one Placed Order event for the purchase as a whole, and then one Ordered Product event for the coffee and one Ordered Product event for the sandwich.

The events Klaviyo tracks includes detailed information about each product someone purchases. This is useful when creating behavioral segments based on product variant options and other detailed information that's not available in the Placed Order event. You can filter and target Ordered Product events based on the following criteria:

• $value
  The total value of the placed order, inclusive of any applied discounts.
• Name
  The name of the ordered product in Toast, e.g., HAMBURGER PLATE.

• ProductID
  The ID associated with the product in your restaurant.

• Restaurant Name
  The name of the restaurant associated with the order.

Fulfilled Order

This event is tracked when an order is marked as "fulfilled" in your restaurant.

The event Klaviyo tracks includes all product information regarding the items someone purchased including product names and images so you can use that information in purchase follow up emails. You can filter and target Fulfilled Order events based on the following criteria:

• $value
  The total value of the fulfilled order, inclusive of any applied discounts.
• Items
  The names of the products in someone's order, e.g., tea or coffee.
• Item Count
  The count of line items in the order, e.g., 2. Note that this does not account for the quantity of items.
• Fulfillment Method
  The option used to fulfill the order.

• Order ID
  The unique ID associated with the order in the form of a string of letters and numbers.

• Source
  The source of the order, e.g., Online, Toast Local, Toast Pickup App.
• Restaurant Name
  The name of the restaurant associated with the order.
• Number of guests
  The quantity of guests associated with the order.
• Payment type
  The payment method used, e.g., CREDIT
• Loyalty Applied
  The unique ID of the guest placing the order in the form of a string of letters and numbers.
• Loyalty Vendor
  The vendor associated with the loyalty program, e.g., TOAST

Refunded Order

This event is tracked when a customer completes the checkout process in your restaurant and a payment is made, but the customer requests the payment to be returned. The event Klaviyo tracks includes all of the product information about the items someone purchased including product names, images, and variant information. You can filter and target Refunded Order events based on the following criteria:

• $value
  The total value of the refunded order, inclusive of any applied discounts.
• Items
  The names of the products in someone's order, e.g., tea or coffee.
• Item Count
  The count of line items in the order, e.g., 2. Note that this does not account for the quantity of items.
• Order ID
  The unique ID associated with the order in the form of a string of letters and numbers.
• Source
  The source of the order, e.g., Online, Toast Local, Toast Pickup App.
• Fulfillment Method
  The option used to fulfill the order.

• Refund Amount
  The amount refunded for the order in the restaurant's default currency.

  Restaurant Name
  The name of the restaurant associated with the order.

• Number of guests
  The quantity of guests associated with the order.
• Payment type
  The payment method used, e.g., CREDIT.

Additional resources

Getting started with Toast