Toast data reference

You will learn

Learn what data syncs from Toast to Klaviyo and where to view it. This includes both order data (such as Placed Order, Ordered Product, etc.) and customer data. If you have not already, read our guide on getting started with Toast for step-by-step instructions on integrating, before continuing with this article.

How to view your Toast data

Klaviyo syncs many different events from Toast related to order placement and fulfillment. Klaviyo syncs online and offline orders when a guest’s email address or phone number is provided, including waitlisted guest orders when “Start Order on POS” is enabled for Toast Tables.

Klaviyo excludes orders associated with certain third-party or relay email addresses, including Uber and Apple private relay addresses. These orders are excluded even if a phone number is also provided.

To view your Toast data:

1. Click the Analytics dropdown in the left-hand navigation sidebar.
2. Select Metrics. Here, you can view all of the metrics in your account. The metrics with a Toast icon represent all of the metrics synced from your Toast integration.
3. Select Integration, then choose Toast to see only Toast metrics.

Placed Order

This event is tracked when an order was placed (submitted) to Toast and includes all of the product information about the items purchased, store information, and order details that can be used in follow up emails and SMS. You can filter and target Placed Order events based on the following criteria:

• $value
  The total value of the placed order, inclusive of any applied discounts.
• Items
  The names of the products in someone's order (e.g., tea or coffee).
• Item Count
  The total quantity of items in the order. For example, 1 coffee and 2 sandwiches have an Item Count of 3.
• Fulfillment Method
  The behavior of the dining option.
• Fulfillment Method Name
  The name of the dining option.
• Order ID
  The unique ID associated with the order in the form of a string of letters and numbers.
• Discount Applied
  Whether or not a discount was used for the order. (true/false)
• Source
  The source of the order (e.g., Online, Toast Local, Toast Pickup App).
• Restaurant Name
  The name of the restaurant associated with the order.
• Revenue Center
  The name of the revenue center the order is associated with.
• Restaurant Service
  The name of the meal service the order is associated with.
• Modifiers
  Modifiers associated with the order.
• Menu Group Names
  The name(s) of the menu group(s) associated with the order.

Ordered Product

This event is also tracked when a customer places an order, but a separate event is tracked for each item someone purchases. For example, if someone buys a coffee and 2 sandwiches, 1 Placed Order event will be tracked along with 3 Ordered Product events; 1 Placed Order event for the purchase as a whole, and then 1 Ordered Product event for the coffee and 1 Ordered Product event for each of the sandwiches.

The events Klaviyo tracks include detailed information about each product someone purchases. This is useful when creating behavioral segments based on a specific product and its modifiers or menu group. You can filter and target Ordered Product events based on the following criteria:

• $value
  The product’s receipt-line amount plus the receipt-line amounts of its modifiers, as provided by Toast.
• Name
  The name of the ordered product in Toast (e.g., HAMBURGER PLATE).
• Product ID
  The ID associated with the product in your restaurant.
• Restaurant Name
  The name of the restaurant associated with the order.
• Revenue Center
  The name of the revenue center the order is associated with.
• Restaurant Service
  The name of the meal service the order is associated with.
• Modifiers
  Modifiers associated with the item.
• Menu Group Name
  The name of the menu group associated with the item.

Fulfilled Order

This event is tracked when Toast records a delivery date or closes the order. Closing an order does not necessarily mean the kitchen has finished preparing it. If you use Toast Kitchen Display System (KDS), use Prepared Order to track when items are ready.

The event Klaviyo tracks includes all product information regarding the items someone purchased including product names and images so you can use that information in purchase follow up emails. You can filter and target Fulfilled Order events based on the following criteria:

• $value
  The total value of the fulfilled order, inclusive of any applied discounts.
• Items
  The names of the products in someone's order (e.g., tea or coffee).
• Item Count
  The total quantity of items in the order. For example, 1 coffee and 2 sandwiches have an Item Count of 3.
• Fulfillment Method
  The behavior of the dining option used to fulfill the order.
• Fulfillment Method Name
  The name of the dining option.
• Order ID
  The unique ID associated with the order in the form of a string of letters and numbers.
• Discount Applied
  Whether or not a discount was used for the order. (true/false)
• Source
  The source of the order (e.g., Online, Toast Local, Toast Pickup App).
• Restaurant Name
  The name of the restaurant associated with the order.
• Revenue Center
  The name of the revenue center the order is associated with.
• Restaurant Service
  The name of the meal service the order is associated with.
• Modifiers
  Modifiers associated with the order.
• Menu Group Names
  The name(s) of the menu group(s) associated with the order.

Refunded Order

This event is tracked when Toast records a refund amount greater than 0 on an order’s payments. The event Klaviyo tracks includes all of the product information about the items someone purchased including product names, images, and variant information. You can filter and target Refunded Order events based on the following criteria:

• $value
  The total value of the placed order, inclusive of any applied discounts. Use Refund Amount for the amount returned to the customer.
• Items
  The names of the products in someone's order (e.g., tea or coffee).
• Item Count
  The total quantity of items in the order. For example, 1 coffee and 2 sandwiches have an Item Count of 3.
• Fulfillment Method
  The behavior of the dining option used to fulfill the order.
• Fulfillment Method Name
  The name of the dining option.
• Order ID
  The unique ID associated with the order in the form of a string of letters and numbers.
• Discount Applied
  Whether or not a discount was used for the order. (true/false)
• Source
  The source of the order (e.g., Online, Toast Local, Toast Pickup App).
• Restaurant Name
  The name of the restaurant associated with the order.
• Revenue Center
  The name of the revenue center the order is associated with.
• Restaurant Service
  The name of the meal service the order is associated with.
• Modifiers
  Modifiers associated with the order.
• Menu Group Names
  The name(s) of the menu group(s) associated with the order.
• Refund Amount
  The amount refunded for the order in the restaurant's default currency.

Prepared Order

This event is tracked when all non-voided items in an order are Ready. At least 1 non-voided item must remain; an order with only voided items does not trigger the event. This event will only be captured if you are using Toast Kitchen Display System (KDS). This event includes all of the product information about the items purchased, store information, and order details that can be used in follow up emails and SMS. You can filter and target Prepared Order events based on the following criteria:

• $value
  The total value of the placed order, inclusive of any applied discounts.
• Items
  The names of the products in someone's order (e.g., tea or coffee).
• Item Count
  The total quantity of items in the order. For example, 1 coffee and 2 sandwiches have an Item Count of 3.
• Fulfillment Method
  The behavior of the dining option.
• Fulfillment Method Name
  The name of the dining option.
• Order ID
  The unique ID associated with the order in the form of a string of letters and numbers.
• Discount Applied
  Whether or not a discount was used for the order. (true/false)
• Source
  The source of the order (e.g., Online, Toast Local, Toast Pickup App).
• Restaurant Name
  The name of the restaurant associated with the order.
• Revenue Center
  The name of the revenue center the order is associated with.
• Restaurant Service
  The name of the meal service the order is associated with.
• Modifiers
  Modifiers associated with the order.
• Menu Group Names
  The name(s) of the menu group(s) associated with the order.

Synced guest data

In addition to the metrics Klaviyo syncs from Toast, Klaviyo will also create a unique profile for every customer that we sync. Here are the properties that are automatically synced from Toast:

• Email
• Phone Number
• First Name
• Last Name
• Toast Guest ID
• Source (set to Toast)

Additional resources