How to create an abandoned cart flow for Shopware
You will learn
Learn how to create an abandoned cart flow for Shopware 6, in order to increase your ecommerce revenue and personalize communication to your customers. This flow will use the Started Checkout event synced from your Shopware store.
Before you begin
Before you create this flow, make sure to do the following:
- Integrate Klaviyo with Shopware 6 (see Getting started with Shopware 6 to learn how). As part of the integration process, make sure you:
- Sync Started Checkout and Placed Order events. This requires you to toggle them on in your extension settings.
- Sync Started Checkout and Placed Order events. This requires you to toggle them on in your extension settings.
- Sync your Shopware 6 product catalog to Klaviyo.
Create the flow
- In Klaviyo, select the Flows tab.
- Click Create Flow.
- Search for Abandoned cart, then select the Abandoned cart reminder: Standard flow for a custom ecommerce cart.
- For Klaviyo flow purposes, Shopware is a custom ecommerce cart. Klaviyo provides pre-built flows with pre-filled data for custom ecommerce carts.
- The window that appears will give you an overview of how the flow works, and what event triggers it (in this case, Started Checkout, synced from Shopware). This flow also relies on the Placed Order event for filtering.
- Click Create Flow.
- In the flow builder, customize the flow and the emails within it to fit your brand. The flow emails will be automatically configured to show customers an item they’ve left behind, and bring them back to their carts via the Return to your cart button. To learn more about best practice for abandoned cart flows, read our article How to create an abandoned cart flow.
- When you are ready to begin sending abandoned cart messages to customers, you can change the flow status to live or manual.
It is important to note that carts can only be rebuilt for 120 days from the date they were created; after that, they expire.
Outcome
You’ve created an abandoned cart flow for Shopware 6 and can now better personalize your customer communications and drive revenue.
Additional resources
- Getting started with flows
Learn how to use flows, also known as automations or drip campaigns, in Klaviyo for personalized and automated communications to your customers, and learn how to set your first flow live.
- How to use event data to personalize email and SMS flows
Learn what dynamic event data is, when to use it, where to find it, and how to include it in your flow messages. Learn about the different actions your customers take, and how you can use that data for creating personalized messaging flows in Klaviyo. For instance, you could use event data in an abandoned cart flow message to show individuals what product they left behind, an image of the item, and more. This allows for a more personalized experience for the customer, as well as a higher chance of conversion.
- How to use abandoned cart emails to improve sales: strategies, examples, and expert advice