You will learn
Learn how to navigate and use the various features of the Flows tab in Klaviyo to manage and find flows in your account. This is especially helpful if you have or plan on creating many different flows.
Before you begin
Before you can view the list of flows, you must first create at least one flow. See getting started with flows to learn the basics of flow creation.
When visiting the Flows tab, if you have no flows in your account, you will be prompted to create different types of pre-built flows from our flow library. You will see more options if you have an ecommerce integration installed.
View your flows
To view the list of flows in your account, click Flows in the main Klaviyo navigation sidebar.
Here, you will see a list of all the flows in your account and various options for managing and filtering.
Filter options
Above the list of flows, there are several options you can use to filter the flows list to only display certain types of flows. You can have multiple filter options active at once to narrow down your search.
Starting from the left, the options are:
- Search flows
Type a word or phrase in the search bar to display flows that contain the search term in their name. - Select status
Filter for flows by the status of the flow: Live, Manual, Draft. - Select tags
Select one or more flow tags in your account to only display flows with those tags applied. Learn more from our article on how to use tags to organize flows. - Last updated
Filter for flows based on if they were updated within a specific timeframe: Today, Last 7 days, Last 30 days. - Select metric
Filter for flows that are triggered by a specific metric such as Placed Order or Checkout Started. The available metrics depend on your ecommerce integration.
Flow list view
The list of flows has multiple columns showing information about each flow. Click the name of a column to sort by that column’s values in ascending or descending order.
Starting from the left, the columns are:
- Flow name
The name you gave the flow, which you can click to open the flow builder for that flow.
- Type
Icons for the type of messages and actions used in the flow including: Email, SMS, Push, A/B test, Webhook, Notification, and Transactional.
- Status
The status of the flow: Live, Manual, Draft; When a flow has multiple messages with different statuses, it will be listed as live if there is at least one live message in the flow. If there are no live messages but at least one manual message, the flow will be listed as manual. A flow is only listed as draft if all messages are drafts.
- Last updated
The date when each flow was last updated based on your account’s timezone.
- Conversions
The amount of conversions that have occurred based on your configured conversion metric for flows. If you select a metric with a monetary value such as Placed Order, this will show how much revenue is attributed to each flow from your ecommerce integration.
- Conversion rate
Each flow’s total conversions divided by the amount of recipients.
Action button
The action button is on the far right of each row of the flow list.
Click the action button to view several options for managing the selected flow:
- Edit details
Edit the name and tags of the selected flow.
- Clone
Create a copy of the selected flow in the current account or an account of your choosing if you manage multiple accounts.
- Archive
Move the flow from the main Flows tab to the Flows > Archived view.
- Delete
Permanently delete the flow from your Klaviyo account.
Additional resources
Learn more about managing flows: