How to add a link to an email address or phone number

You will learn

Learn how to create a link in a Klaviyo email that allows recipients to create a draft email, open a draft text, or initiate a phone call to you with a single click.

Link to an email address, SMS, or phone number

To create a link to contact you in a text block:

If an existing text block prompts you about unsupported formatting, review the Updated text block preview before choosing Edit in updated text block. Continuing can change the block’s styling.

1. Double-click the text block to edit it, then highlight the text you’d like to add a link to.
2. Click the Add link icon in the text formatting toolbar.
3. In the URL field, enter a link to your contact information using one of the formats in the section below.
4. Replace the contact information placeholder (e.g., youremail@example.com) with the email address or phone number you'd like your recipients to contact.
   
5. Click Apply to add the link to the selected text.

To create a link to contact you in a button or image block:

1. Click into the block you’d like to add a link to.
2. In the Link address field, enter a link to your contact information using one of the formats in the section below.
3. Replace the contact information placeholder (e.g., youremail@example.com) with the email address or phone number you'd like your recipients to contact.
   

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Click the blank space above or below your email to finish editing the block. Klaviyo saves your changes automatically.

Link formats for email, SMS, and phone numbers

Limitations

These links are only supported for certain ISPs and devices. For example, SMS links (i.e., sms:+19999999999) are supported in Apple Mail but are not fully supported in all versions of Gmail, Yahoo, or Outlook. Additionally, recipients who open an SMS or phone number link on a desktop, rather than a mobile device, may not have a messaging or calling app installed. For this reason, it's important to make sure your phone number or email address is visible in the message you send, so recipients can manually type it in if necessary.

Before sending your email, send a test email to your own inbox. Open it on the devices and in the email apps you want to check, then click the contact link to confirm it opens the expected app with the correct address or phone number.

Additional resources