How to add an email to a flow

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You will learn

Learn how to use the email component in the flow builder to add automated emails into your series. After dragging a new email card into a flow, you'll be able to configure your content and update key settings on the lefthand sidebar.

Add an email

To add a new email into a flow:

  1. Drag the Email component from the sidebar and drop it on any green drop point.
  2. After adding a new email to your flow, configure your content.
    Configure Content button found in the left sidebar after clicking on a flow email.

When you click Configure Content, you'll be taken to a page where you can update the following for your new email:

  • From Label
  • From / Reply-To Email
  • Subject Line

You will then be prompted to create your email content using our drag and drop editor, our text-only editor, or by choosing a pre-built template from our library or your existing saved templates. 

Configure email settings

There are three key settings you can choose to configure for your email: 

  • Smart Sending 
    Enable Smart Sending to skip over recipients that have already received an email from you too recently. This is on by default.
  • UTM Tracking
    Including UTM parameters is useful for tracking clicks in Google Analytics. This is off by default.
  • Additional Filters
    Add additional filters to an email to further restrict who will receive it. This is off by default.

In the configuration sidebar for an email, you can see and toggle the above settings at any time. On the visual canvas, on each email card, you will also see icon indicators for each of these settings. When you enable a setting, the corresponding icon will appear in green. You can hover over one of these icons at any time to reveal a descriptive tooltip.

Tooltip that shows that Smart Sending is on when you hover over a flow email.

Change an email's sending status

After you've created the content for your new flow email and previewed it, you are ready to turn your email from draft to manual or live: 

Send status dropdown found on a flow message card.

  • Draft
    This is the default status for a new email and is the status you should use while you're still configuring your content and adjusting settings. When an email is in draft, nobody will be queued up or receive the email.
  • Manual
    When you are done configuring a new email and are interested in testing it out, you can place it in manual mode. When an email is in manual, it is active in your flow but no emails will trigger automatically at send time. You will need to manually review and send all scheduled emails.
  • Live
    To "turn on" an email in a flow series, you will need to change the email's status to live. A live email is active in your flow and is sending automatically.

Note that every new email is in a draft state by default. Until you configure your email content, you will be unable to adjust the status to manual or live.

There are two ways you can change the status of an email. You can use the dropdown menu in the configuration sidebar, or you can change the status from the email card itself on the canvas.

Additional resources

Learn more about flow actions: 

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