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Predictive models
Learn about Audience Optimization, what it is, how it works, and how it helps improve performance by targeting the right recipients.
Learn what Personalized Send Time is, how it helps optimize send timing for each recipient, and how it differs from Smart Send Time
Learn how to use the custom customer lifetime value (CLV) dashboard to understand and predict each of your customers’ purchasing behaviors over time. Custom CLV provides insights into your customers’ buying habits, including potential future purchases and opportunities for cross-selling and up-selling for impending purchases. In addition, you can use custom CLV insights to better personalize the customer buying journey, including around key times of year and events that matter to certain customer segments.
Learn how to build and set up the custom customer lifetime value (CLV) dashboard to understand and predict each of your customers’ purchasing behaviors over time. Custom CLV provides insights into your customers’ buying habits, including potential future purchases and opportunities for cross-selling and up-selling for impending purchases.