How to create and send an email campaign with Klaviyo in Wix

You will learn

Learn how to create a one-time email campaign, choose who receives it, and send or schedule it. You can announce sales, products, and news to your subscribers.

Before you begin

Requirements: Start from your Klaviyo dashboard in Wix. During guided setup, you can complete or skip the individual setup steps to reach it. You also need subscribers on a list. See How to create and edit sign-up forms with Klaviyo in Wix.

Composer, the AI assistant in the app, builds your campaign from your requests.

Step 1: Describe your email

1. From the dashboard, find Campaigns and click Create campaign. Composer opens.
2. Describe what your email is about. For example, a sale, a product, news, or a business update. Composer can ask follow-up questions.

Step 2: Design your email

1. Composer drafts your email with your site's branding.
2. Review the content, subject line, preview text, and sender details. Ask Composer for changes until the email looks right.

Step 3: Choose your audience

1. Tell Composer which list or segment receives the campaign, such as your Email List.

Step 4: Send or schedule

1. Click Save to save the campaign as a draft. You can finish it later.
2. When the campaign is ready, click Set Live. The Send this campaign window opens.
3. Choose Send now or Schedule for later.
4. If you choose Schedule for later, pick a date and a time in the future. Times use your time zone.
5. Click Send now or Schedule.

After you send or schedule the campaign, the Set Live button changes to Sending, Scheduled, Sent, or Cancelled.

Track your campaign's status

The Campaigns table on your dashboard shows each campaign's status: Draft, Scheduled, Preparing to send, Sending, Sent, or Cancelled.

Edit, clone, reschedule, or delete a campaign

• Edit: click a draft campaign's name in Campaigns. Composer opens with the campaign. Describe your changes. Only draft campaigns can be edited here. For campaigns created at klaviyo.com, select Edit in Klaviyo when prompted.
• Clone: for a campaign created in the app, open its three-dot menu in Campaigns and select Clone. This creates a new draft copy, useful to resend a past campaign with changes. Campaigns created at klaviyo.com must be cloned there.
• Reschedule: change a scheduled campaign at klaviyo.com. Open the campaign there to change its send time.
• Delete: available for drafts only. Deletion is permanent. To delete a draft, open its three-dot menu in Campaigns, select Delete, and confirm. Sent campaigns stay in your history.

Note: A just-sent campaign's results take several minutes to appear in your dashboard reports. See Understanding your dashboard and analytics.

Additional resources

• Understanding your dashboard and analytics: how campaign results are measured.
• Understanding free plan limits and upgrading: monthly email send limits.

Additional resources