Understanding the differences between Klaviyo's new template editor vs. classic template editor

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You will learn

Learn how to use the features in the new template editor and how it differs from the classic editor.

If you're using a classic editor template, click Switch to New Editor to access new editor features. 

New features in the new template editor

These features are exclusively available in Klaviyo’s new template editor. 


Use sections to organize the content of your emails. For example, use one section for all your footer content to easily save and reuse in future emails. Learn how to use sections in emails


Universal saved content

If you save a block or section as universal content, you can make edits to all instances of the saved content at once. Learn more about using universal content in your emails.

Background images

By adding a background image to a section, you can now overlay text on an image. In the classic editor, this is only available by custom-coding a block. Learn how to overlay text on an image


Content repeat

In the classic editor, the block repeat feature enables a block to repeat itself based on dynamic data. In the new template editor, the same behavior can be applied to entire sections. Learn how to use the content repeat feature


Expanded preview options

Preview an email template using actual profile and event data before adding the template to a campaign or flow. Click Preview and test, then click Search for a Profile to use profile data, or click Event and select an event from the dropdown. 



Undo or redo changes from your current editing session by clicking the undo or redo button above the template preview. 


No-code custom fonts

In Klaviyo's new template editor, you can add a custom font with just a few clicks. Once you add a custom font to one template, it is available in all new editor font dropdown menus, as well as the signup form editor. 

Differences between the classic and new editors


New template editor 

To add columns, click Content; then, select and drag the Columns option to where you’d like it to appear in your email.


Classic template editor

To add columns, click Blocks > Add Columns to Email


Table blocks

New template editor 

Add content to your table in the Content tab by clicking on the cell you’d like to edit. 


Set the table to appear once (static) or repeat (dynamic, for abandoned cart and order confirmation emails), and adjust the number of rows/columns in the Table Settings tab. 


Adjust when your table appears in the Display Options tab. 

Classic template editor

Use the Columns tab in a table block to add, remove, and label columns. 


Use the Rows tab to add content to the table and to convert a table from static to dynamic (e.g., for abandoned cart messages).


Saved blocks

New template editor 

You can save blocks and sections by clicking the star icon while hovering over them. 


Click Content > Saved to view your saved content and add it to a template. 


Classic template editor

To save a block, hover over it and click the star icon.


Add a saved block to a template by dragging in a Saved block.


Mobile preview

New template editor 

Click Desktop or Mobile at the top of the editor to toggle between views. You can use the same buttons to toggle between views when previewing with profile or event data. 


Classic template editor

Toggle between desktop and mobile previews by clicking the laptop or phone icons in the top right corner of the editor. Mobile view is only available in the template builder; previews are desktop-only. 


Stack on mobile

New template editor 

Choose whether the columns in a section should stack on mobile under each section’s Styles tab. 


Classic template editor

When a message has Mobile Optimization turned on within its Styles tab, content will stack on mobile to make it easier to view on a small screen. 



New template editor 

Click Display Options > Create Logic to apply a show/hide rule to a block or section. 


Classic template editor

Click the ? icon in a block’s settings to set a show/hide rule


Block repeat

New template editor 

Click Display Options > Create Repeat Rules to add a block or section repeat (i.e., content repeat). 


Classic template editor

Click the three bars icon to add a block repeat. 



New template editor 

Click the person icon and search or select a property to add personalization, organization details, unsubscribe tags, and more. 


Classic template editor

Use the Insert Property dropdown to add personalization, and Insert Tag to add unsubscribe and preference page tags. 


Additional resources

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