With the update profile property action, you can tag recipients when they enter a certain a stage in a flow. You can also edit a profile property or delete it using this action. This article runs through examples of how you can use the update profile property action.
Collect Categories of Interest
The links someone clicks in an email can indicate both specific and general interests. Throughout a flow, you may feature products from different categories. At the end of a series, you can create a Split based on what categories or collections someone clicked. Using the update profile property action, create a property and easily capture this engagement.
One example to consider is someone who clicks on "New Arrivals." This a good indicator this person is interested in the latest trends or new products. When launching a new product, send a specific campaign to those you know typically engage with new arrivals, with a subject line that plays to this theme.
Tag Profiles with Important Dates
Another great way to use this feature is to take advantage of the built-in method to set or update a property as the current date. If you have a thank you series for new customers, add the update profile property action as a first step to tag each profile with a first purchase date.
Having certain dates stored can come in handy for further analysis as well as triggering date-based automation.
Further, you can tag the date that someone subscribes to either email or SMS. These data points can be helpful for measuring list growth over time.
Tag Profiles When They Complete a Welcome Series
You may not want subscribers to start receiving regular newsletter content until they've gone through your entire welcome series.
At the end of a welcome series flow, add a completed welcome flow property with the value "true." You can then segment your main subscriber list to only include those that have this property set to true.
Add Gender to Their Profile
In many industries (including apparel, accessories, and hair care), knowing someone's gender can help you deliver more targeted messages. Using the update profile property action, you can add someone's gender to a profile when they buy or view a certain collection.
After you add this profile property, you can use it to create gender-based segments. Then, send the various segments information related to their gender via targeted campaigns, or target them with different signup forms.