You will learn
Learn about the data that syncs from Facebook to Klaviyo, and from Klaviyo to Facebook, through Klaviyo's Facebook Advertising integration.
Before you begin
Before data can flow into your Klaviyo account, you must first integrate with Facebook, which includes syncing a Klaviyo list or segment with a Facebook Audience and/or a Lead Ad.
Table of contents
- Data synced with Facebook Audiences: email addresses
- Data synced from Lead Ad Forms
- Profile information
- Filled Out Lead Ad metric
Data synced with Facebook Audiences
You can sync your Klaviyo lists and segments with Facebook Audiences. Klaviyo pushes email addresses to a Facebook Audience in a one-way sync.
This is how data is synced between Klaviyo and Facebook Audiences:
- Klaviyo pushes email addresses to a Facebook Audience
- Only email addresses associated with a Facebook login will be synced, so the size of your audience may not exactly match the size of your list/segment
- As profiles are added or removed from the list or segment, they will also be added or removed from the Facebook Audience
Data synced from Lead Ad forms
When you connect a Lead Ad forms to Klaviyo lists, profile information is added to the list you select. Only lists, not segments, can be synced with Lead Ad forms. Lead Ad forms can be placed on both Facebook or Instagram, so profile information can be pulled from either social media source.
The design of your Lead Ad form determines what information is pulled into Klaviyo. For example, a Lead Ad with fields for email address and first name will pull in that information. If you include a phone number field on your Lead Ad form, a phone number will be pulled in as well.
Filled Out Lead Ad metric
When a person signs up via a Lead Ad form, the person’s profile information is synced into Klaviyo along with a Filled Out Lead Ad metric.
In Klaviyo, you can navigate to your account's Metrics tab (in the Analytics dropdown) to view all of the metrics in your account; the Filled Out Lead Ad metric is associated with a Facebook icon. You can filter this view to see only Facebook metrics by using the filter selector in the upper right.
The Filled Out Lead Ad metric is triggered when a person subscribes via a Lead Ad form either on Facebook or Instagram. The metric is associated with additional properties known as metadata.
This is a list of metadata associated with the Filled Out Lead Ad metric:
The Ad Form ID; this can be located within your Facebook Ad Account
The name of the Ad
The name of the parent Ad Set
The name of the Campaign that contains the ad
The Lead Ad sync label
The page the ad is displayed on
The platform on which the ad appears: either Facebook (fb) or Instagram (ig)
This is not a comprehensive list; rather, these are attributes that many people have found useful for segmentation and filtering purposes.
This is an example of a Filled Out Lead Ad metric and metadata:
Klaviyo gives you the ability to filter and segment based on all metrics and metadata pulled into your account, so you can customize your customer journey on a granular level.