Advertising

Learn how to integrate Meta Ads with Klaviyo. The advertising integration with Meta provides two main features:

Learn how to sync subscribers (both email and SMS) collected through a Meta lead ad to Klaviyo, via Klaviyo’s Meta Ads integration. First, you’ll create a lead ad to collect subscriptions and include disclaimer text. Then, you’ll use Klaviyo’s Meta Ads integration to sync lead ad subscribers to a Klaviyo list. We’ll also cover how to edit a pre-existing lead ad sync.

Learn about the data that syncs from Meta Ads to Klaviyo, and from Klaviyo to Meta, through Klaviyo's Meta Ads integration.

Learn how to resolve Meta Ads custom audience creation errors in Klaviyo.

Learn how to resolve sync, credential, and authorization errors with your Meta Ads integration.

Learn how to troubleshoot your Instagram web feed if it is not working in your emails, which is likely due to Klaviyo having an issue retrieving your feed content. To determine the cause, we recommend first trying to test your feed.

Learn how to determine your Meta audience sync strategy. When creating Meta custom audiences, keep in mind that Facebook and Instagram are complimentary channels on your customer journey. Syncing your first-party customer data to a Meta audience allows you to retarget people who have interacted with your brand on Facebook and/or Instagram. Understanding your customer’s current engagement with your brand, identifying special interest groups within your customer list, and determining how you want to approach your audiences on Facebook and/or Instagram should be at the forefront of your mind when designing audience sync strategies.

Learn how to enable advanced targeting on Facebook and Instagram. Advanced targeting strategies can engage your customers creatively, targeting them on multiple channels.

Learn how to create a value-based lookalike audience in Meta Ads using CLV (customer lifetime value) data from Klaviyo. Essentially, when you export a list or segment from Klaviyo, you can upload it as a Facebook custom audience and use it as a source to create a similar, lookalike audience. In this case, because you're using CLV data, your lookalike audience will be value-based, giving you a better idea of how much to spend on advertising to this group of customers.

Learn about what common advertising terms and initialisms mean. For Klaviyo-specific terms, consult our Klaviyo glossary, or for technical terms, consult our technical glossary.

Learn how to integrate Google Ads with Klaviyo. This integration allows you to automatically:

Learn how to integrate TikTok Audiences with Klaviyo. This integration allows you to automatically:

Learn how to integrate Pinterest Audiences with Klaviyo. This integration allows you to automatically: