Performance Benchmarks for Flows

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Overview

After you create a new flow, you may have questions around how it is performing. Below, we've put together some benchmarks that you can use to compare your flow's performance with those of other Klaviyo customers. We've aggregated data across thousands of customers in different revenue bands to give you insight into areas that are performing well, as well as where you can improve. For tips, check out the guides in the Additional Resources section.

All the tables below reference AOV (average order value). If you are unsure of what your average order value is, check out our guide to calculating average order value first.

$1-1M in Annual Revenue

Abandoned Cart Flow

AOV Min AOV Max Revenue per Recipient (25th Percentile) Revenue per Recipient (75th Percentile)
$0 $28 $0.13 $0.81
$28 $37 $0.34 $1.28
$37  $44  $0.49 $1.62
$44 $83 $0.86 $2.91
$83 $112 $1.76 $5.32
$112 $163 $2.69 $8.90
$163 $291 $4.30 $13.75
$291 None $7.77  $43.51

Post Purchase

AOV Min AOV Max Revenue per Recipient (25th Percentile) Revenue per Recipient (75th Percentile)
$0 $28 $0.00 $0.16
$28 $37 $0.02 $0.20
$37  $44  $0.03 $0.27
$44 $83 $0.05 $0.44
$83 $112 $0.13 $0.97
$112 $163 $0.20 $1.39
$163 $291 $0.09 $1.92
$291 None $0.05  $7.24

Welcome Series

AOV Min AOV Max Revenue per Recipient (25th Percentile) Revenue per Recipient (75th Percentile)
$0 $28 $0.03 $0.56
$28 $37 $0.07 $1.03
$37  $44  $0.09 $1.25
$44 $83 $0.17 $1.95
$83 $112 $0.44 $3.60
$112 $163 $0.48 $5.10
$163 $291 $0.47 $6.97
$291 None $0.32 $11.50

$1M-5M in Annual Revenue

Abandoned Cart

AOV Min AOV Max Revenue per Recipient (25th Percentile) Revenue per Recipient (75th Percentile)
$0 $28 $0.20 $0.73
$28 $37 $0.30 $1.13
$37  $44  $0.71 $1.68
$44 $83 $1.12 $3.03
$83 $112 $2.39 $5.86
$112 $163 $3.86 $8.63
$163 $291 $6.00 $16.40
$291 None $13.97 $60.48

Post Purchase

AOV Min AOV Max Revenue per Recipient (25th Percentile) Revenue per Recipient (75th Percentile)
$0 $28 $0.03 $0.10
$28 $37 $0.05 $0.18
$37  $44  $0.06 $0.23
$44 $83 $0.11 $0.44
$83 $112 $0.24 $0.72
$112 $163 $0.29 $1.30
$163 $291 $0.38 $1.73
$291 None $1.27 $7.58

Welcome Series

AOV Min AOV Max Revenue per Recipient (25th Percentile) Revenue per Recipient (75th Percentile)
$0 $28 $0.06 $0.57
$28 $37 $0.15 $1.31
$37  $44  $0.29 $1.73
$44 $83 $0.35 $2.53
$83 $112 $0.51 $3.93
$112 $163 $1.15 $8.39
$163 $291 $1.20 $8.44
$291 None $1.47 $15.72

$5M-20M in Annual Revenue

Abandoned Cart

AOV Min AOV Max Revenue per Recipient (25th Percentile) Revenue per Recipient (75th Percentile)
$44 $83 $1.30 $2.88
$83 $112 $3.03 $5.07
$112 $163  $4.52 $8.13
$163 $291 $6.00 $13.58
$291 None $15.74 $51.07

Post Purchase

AOV Min AOV Max Revenue per Recipient (25th Percentile) Revenue per Recipient (75th Percentile)
$44 $83 $0.18 $0.45
$83 $112 $0.28 $0.85
$163 $291 $0.54 $2.03
$291 None $1.01 $6.77

Welcome Series

AOV Min AOV Max Revenue per Recipient (25th Percentile) Revenue per Recipient (75th Percentile)
$44 $83 $0.60 $2.19
$83 $112 $0.94 $4.55
$112 $163  $1.94 $6.23
$163 $291 $1.58 $10.40
$291 None $1.80 $11.23

Additional Resources

Looking for tips on how to improve? Check out our best practice guides:

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