You will learn
Learn how to integrate your Mi9 store with Klaviyo. Some of the steps in this process require you to contact Mi9 in order to modify elements in your site's source code.
Once you have integrated, customer data, along with ecommerce event data, will begin syncing to your Klaviyo account.
Before you begin
To enable the Mi9 integration in your Klaviyo account, you need to provide an API username and password. Before you begin, contact Mi9 and request these credentials.
Enable the Mi9 integration in Klaviyo
- In your Klaviyo account, click your account name in the lower left corner and select the Integrations tab.
- Click All Integrations and search for Mi9. Click Add Integration.
- Enter your store URL, API username, and API password on the integration settings page.
- You can sync your new customers to a specific list in Klaviyo by checking the box to Subscribe new customers to a Klaviyo list, and selecting the list you would like to use. All new customers that opt-in to receiving marketing communications from you, and place an order, will automatically be synced to this list.
- After you've filled out your settings, click Connect to Mi9 and your data will begin syncing to Klaviyo.
Contact Mi9 to install the Klaviyo plugin
The Klaviyo Plugin for Mi9 adds a number of essential features to your Mi9 integration:
- Klaviyo Active on Site tracking
This metric is tracked whenever an identifiable browser visits your website. - Klaviyo Viewed Product tracking
This metric is tracked whenever an identifiable browser views a product page on your website (for ecommerce stores). - Started Checkout tracking
This event is tracked every time a customer starts a checkout and enters their email on the checkout screen. Mi9 adds this as a custom event to your account. - Mi9 signup forms
Mi9 can sync your existing signup forms to add new signups to a specific list in your Klaviyo account. - Klaviyo signup forms
If you want to use Klaviyo signup forms, Mi9 can add the Klaviyo Signup Form install code to your site. After this code is added, you can create, edit, and publish forms directly from your Klaviyo account.
Determine which of the features above you would like to enable, and then locate your Klaviyo public API key and contact Mi9. Mi9 will add the necessary code to your site.
Understand your Mi9 metrics
Once you're fully integrated with Mi9, ecommerce event data and customer data will sync into your Klaviyo account. To view your Mi9 metrics in Klaviyo, navigate to Analytics > Metrics, and filter by Mi9. The following metrics are synced from Mi9 to Klaviyo:
Cancelled Order
This event is tracked whenever you mark a customer's order as cancelled.
- Value
Total value of the order (sub-total + shipping cost - any discounts) - Categories
The complete set of categories of the items in someone's order, ex: t-shirts, mens, pants and sale. - Item Count
The number of items in the order, ex: 2. - Items
The names of the products in someone's order, ex: t-shirt or pants. If ordered multiple times will show multiple of the same item
Fulfilled Order
This event is tracked whenever you mark a customer's order as fulfilled.
- Value
Total value of the order (sub-total + shipping cost - any discounts). - Categories
The complete set of categories of the items in someone's order, ex: t-shirts, mens, pants and sale. - Item Count
The number of items in the order, ex: 2. - Items
The names of the products in someone's order, ex: t-shirt or pants. If ordered multiple times will show multiple of the same item.
Ordered Product
This event is tracked once for every specific item in a customer's order. For example, if a customer orders three products, there would be one Placed Order event for the entire order. There would also be three Ordered Product events, one for each item in the order.
- Value
Total value of the product ordered. - Categories
The category for the product ordered. - Name
The number of items in the order. - ProductID
The unique ID for the product ordered. - Quantity
The number of product ordered. - SKU
The SKU for the product ordered.
Placed Order
This event is tracked every time a customer places an order.
- Value
Total value of the order (sub-total + shipping cost - any discounts). - Categories
The complete set of categories of the items in someone's order, ex: t-shirts, mens, pants and sale. - Item Count
The total number of items in the order, ex: 2. - Items
The names of the products in someone's order, ex: t-shirt or pants. If ordered multiple times will show multiple of the same item.
Customer data
All existing customers on your Mi9 newsletter list are synced to Klaviyo. For every customer, a new profile is created in Klaviyo, and the standard contact information (email, name, address, occupation) is added to the profile.
Additional resources
- How often integrations sync reference
- Need more help getting started with Klaviyo? Check out Klaviyo's Agency Partners