How to use Wix contact labels to segment customers

You will learn

Learn how to use Wix contact labels to segment customers in Klaviyo. Wix contact labels are assigned as a list type custom property on each customer’s Klaviyo profile. These profiles sync into Klaviyo through your Wix integration.

Before you begin

If you have not already, read our article on Getting started with Wix for step-by-step instructions on integrating, before continuing with this article.

Segment people associated with a single Wix contact label

To create a segment of customers associated with a particular Wix contact label:

1. In Klaviyo, click the Audience dropdown and select Lists & segments.
2. Click Create, then select Segment.
3. Name your segment. If the Create segment panel opens first, click Create segment to open the builder.
4. Choose Properties about someone, then select Wix Labels.
5. The Type field will then automatically set to List.
6. Type the name of the label you'd like to use in the box after “contains.”
7. Click Create segment.

Segment people associated with multiple Wix contact labels

To create a segment of customers who have all of the Wix contact labels you choose:

1. In Klaviyo, click the Audience dropdown and select Lists & segments.
2. Click Create, then select Segment.
3. Name your segment. If the Create segment panel opens first, click Create segment to open the builder.
4. Choose Properties about someone, then select Wix Labels.
5. The Type field will then automatically set to List.
6. Type the name of the first label you'd like to use in the box after “contains.”
7. Click AND.
8. Add another condition for each label you would like to use, just like you did the first one.
9. Click Create segment.

Segment people without a Wix contact label

You may want to create a segment of people who are not associated with a Wix contact label. The is empty condition includes profiles with an empty Wix Labels list. It does not include profiles that are missing the Wix Labels property. To create this segment:

1. In Klaviyo, click the Audience dropdown and select Lists & segments.
2. Click Create, then select Segment.
3. Name your segment. If the Create segment panel opens first, click Create segment to open the builder.
4. Choose Properties about someone, then select Wix Labels.
5. Make sure Type is set to List, then choose is empty.
6. Click Create segment.

Use Wix contact labels in a profile filter

You can also use Wix contact labels in a flow’s profile filters, just like you did when building a segment. To add a label condition to an existing flow:

1. Open the flow from Flows and click its trigger.
2. Under Profile filters, click Add or Edit. If prompted, click Add profile filter.
3. Select Properties about someone > Wix Labels.
4. Make sure Type is set to List.
5. Choose contains and select the label you wish to use under Dimension value.
6. Click Save. If Changes affect live A/B tests appears, choose End and publish new tests or Continue current tests, then click Continue. Continuing current tests can skew their results.

Additional resources