You will learn

Learn how to sync VAT-inclusive prices from PrestaShop to Klaviyo. Your PrestaShop price data will sync with your Klaviyo product catalog, as well as Viewed Product and Added to Cart events.

To begin syncing VAT inclusive price data, you can update your integration manually or with the help of Klaviyo support.

Before you begin

When you are re-integrating or updating your integration, you must install Klaviyo module version 1.2.10 or greater to sync VAT-inclusive price data. We recommend upgrading to version 1.4.1 or higher because older versions use the retired v1/v2 APIs. Upgrading to version 1.4.1 or higher will let you take advantage of coupon generation and a real-time transactional event sync, which were first released on 1.3.0.

Enable VAT included prices

Manually update existing PrestaShop integrations

Removing the PrestaShop integration deletes its associated coupons in Klaviyo. Cart rules in PrestaShop are not affected. If you use these coupons, consider the Support-assisted update below before removing the integration.

  1. Turn off any flows and campaigns where the message refers to item price data from your product catalog, for example, any product blocks.
  2. In Klaviyo, select Integrations > PrestaShop. Select Manage integration > Remove integration, then confirm by clicking Remove integration. If the integration is already disabled, click Remove integration directly on its page, then confirm.
  3. Remove and uninstall the Klaviyo module from within PrestaShop.
  4. Update your email templates to remove any VAT multiplier from prices that already include VAT. For Viewed Product and Added to Cart messages, use the VAT-inclusive fields listed under Event data below to display prices with VAT.
  5. Re-integrate PrestaShop with Klaviyo, following our Getting started with PrestaShop guide. Install Klaviyo module version 1.4.1 or higher, as recommended above.
  6. After the catalog sync completes, check the prices in your Klaviyo product catalog and preview affected emails. Once the prices display correctly, re-enable the affected flows and campaigns.

Support-assisted update for existing PrestaShop integrations

  1. Turn off any flows and campaigns where the message refers to item price data from your product catalog, for example, any product blocks.
  2. Update your email templates to remove any VAT multiplier from prices that already include VAT. For Viewed Product and Added to Cart messages, use the VAT-inclusive fields listed under Event data below to display prices with VAT.
  3. Update the Klaviyo module to version 1.4.1 or higher, as recommended above.
  4. Contact Klaviyo Support for assistance with backfilling your existing product catalog products with the tax-included price.
  5. Your support representative will reach out when the backfill of the product catalog with VAT inclusive prices is completed.
  6. Check the prices in your Klaviyo product catalog and preview affected emails. Once the prices display correctly, re-enable any flows and campaigns where the message refers to item price data from your product catalog.

VAT inclusive price data

Event data

After your integration is set up or updated with version 1.2.10 or greater, the VAT-inclusive price fields below will be included in your Viewed Product and Added to Cart events.

Viewed Product: PriceInclTax

Added to Cart: AddedItemPriceInclTax

These additional price fields will only be effective going forward. The VAT fields will not backfill in existing Viewed Product and Added to Cart events.

Catalog data

All PrestaShop integrations created after January 25, 2023 using a Klaviyo module version 1.2.10 or greater will sync the VAT inclusive price from PrestaShop into your product catalog.

PrestaShop integrations created before January 25, 2023 that have not been updated to use VAT-inclusive catalog prices sync the VAT exclusive price into your product catalog. If your catalog still uses VAT-exclusive prices after updating the module, complete one of the update methods above.

Outcome

You have updated your PrestaShop integration to use VAT-inclusive price data in your product catalog. Your Added to Cart and Viewed Product events will capture VAT-inclusive price data moving forward.

Additional resources

  • Getting started with PrestaShop

    Learn how to integrate your PrestaShop store with Klaviyo. Klaviyo is PrestaShop’s preferred marketing automation partner. This process involves 2 steps: installing a free module (PrestaShop Automation with Klaviyo) in PrestaShop and enabling the integration within Klaviyo. This article also provides information about monitoring your data sync, setting up transactional emails, and updating your module so that you can grow with Klaviyo.

  • PrestaShop data reference

    Learn about the metrics and customer data synced from PrestaShop to Klaviyo. 3 types of events sync from PrestaShop to Klaviyo:

Was this article helpful?
Use this form only for article feedback. Learn how to contact support.

Explore more from Klaviyo

Community
Connect with peers, partners, and Klaviyo experts to find inspiration, share insights, and get answers to all of your questions.
Partners
Hire a Klaviyo-certified expert to help you with a specific task, or for ongoing marketing management.
Support

Access support through your account.

Email support (free trial and paid accounts) Available 24/7

Chat/virtual assistance
Availability varies by location and plan type