You will learn
Learn how to integrate Campaign Monitor with Klaviyo in order to sync your Campaign Monitor lists and subscribers and track Campaign Monitor analytics in Klaviyo.
Klaviyo syncs the following data from Campaign Monitor:
- Received, clicked, and open metrics from Campaign Monitor
- Campaign Monitor lists (some or all, depending on your preferences)
Add the Campaign Monitor integration
- First, you'll need to locate your API key in your Campaign Monitor account. From the Account Settings page in your Campaign Monitor account, click API Keys.
- Click Show API Key and copy the value.
- In your Klaviyo account, click on your account name in the lower left and select the Integrations tab, then click All Integrations.
- Search for Campaign Monitor, then click Add Integration.
- On the next page, add your Campaign Monitor API key.
- You can also click Advanced Options to see a list of options for your integration. These are:
- Collect open and click data for Campaign Monitor campaigns
Selecting this will sync open and click data from your Campaign Monitor campaigns. - Create Klaviyo lists from Campaign Monitor lists
Selecting this will sync your Campaign Monitor lists as new lists in Klaviyo. - Only sync specific lists
Selecting this will add a new input that allows you to add a comma separated list of Campaign Monitor list ID's you want to sync. If you don't specify specific lists, Klaviyo syncs all of your lists from your Campaign Monitor account.
- Collect open and click data for Campaign Monitor campaigns
- Click Connect to Campaign Monitor to enable the integration.
Once you've connected to Campaign Monitor, data will begin to sync to Klaviyo within a few minutes. Klaviyo run a historical sync as well as set up periodic syncs to pull in new data. Klaviyo receives historical engagement data from Campaign Monitor from the last 90 days. New data syncs to Klaviyo every hour.
Campaign Monitor data in Klaviyo
As your integration syncs, you should start to see data populate from your Campaign Monitor campaigns.
Once the Campaign Monitor integration is present on your Enabled Integrations list and has a green border next to it, your integration is fully synced.
To view your Campaign Monitor data in Klaviyo, click the Analytics dropdown and select Metrics. Here, you can filter by Campaign Monitor.
Click the Received Email (Campaign Monitor) metric.
Best practices
To ensure that you maintain good deliverability, you should only send your first few email campaigns to an engaged segment of your list(s) from Campaign Monitor. Since you'll have open and click data from Campaign Monitor, you'll be able to use this to segment your list. You should also include open and click data from Klaviyo, as this will add engaged users that interact with your Klaviyo emails going forward. Last, be sure to add conditions that limit your sends to customers who have been added to your main list. This will ensure that your emails are targeting customers that have opted into receiving messages (by joining your list).
Build your engaged segment by using the conditions below. The open and click conditions below are scoped to 30 days. If you send emails less often, you can loosen these timeframes to 60 or even 90 days. Be sure to monitor your deliverability whenever increasing your engagement window. If you find your open and click rates decreasing, then tighten your engagement criteria by lowering the timeframe back to 30 days.
To create the segment:
- Name: Engaged segment
- If someone is in or not in a list > Person is > in Newsletter
- AND What some has done (or not done) > Opened Email (Campaign Monitor) > at least once > in the last > 30 > days
- OR What some has done (or not done) > Clicked Email (Campaign Monitor) > at least once > in the last > 30 > days
- OR What some has done (or not done) > Opened Email (Klaviyo) > at least once > in the last > 30 > days
- OR What some has done (or not done) > Clicked Email (Klaviyo) > at least once > in the last > 30 > days
- OR If someone is in or not in a list > Person is > in Newsletter > and was added in the last > 7 > days
Outcome
You've now integrated Campaign Monitor with Klaviyo in order to track analytics and sync lists and subscribers to Klaviyo.